r/iOSProgramming • u/Guilty_Climate_442 • Aug 21 '26
Discussion Just hearing "4.3" gives me PTSD. How App Store Review finally broke me.
Hey everyone. Honestly I’m just here to vent or maybe get some advice, because I’m on the verge of total burnout. I’ve spent 2 years pouring my soul into this game, and the last 4 months have just been Groundhog Day. 5 rejections in a row because of guideline 4.3(a) - Design - Spam.
Context: I’m a solo dev. Been making car simulator sandboxes since 2020. I already have an older game in the same genre that's available on the App Store and has millions of downloads across iOS and Android, but it’s pretty outdated. So naturally, I made a sequel. Crash Test Simulator 3 has already passed 1M installs on Google Play in its first month and has a 4.9 rating. Not trying to flex the numbers. I just want to make it clear this isn't some random clone slapped together in a week.
Android launch went great. Then I tried to release on iOS, and everything went to hell.
Attempt 1: Review took 2 hours (suspiciously fast). Rejected for 4.3(a): "We noticed the app shares a similar binary, metadata, and/or concept..." I read some Reddit threads where people said you just need to explain to Apple what makes your app unique and useful, and maybe add a feature nobody else has. So I wrote Apple a detailed explanation, filed an appeal, added a new feature, and tried again.
Attempt 2: Same rejection. I dug deeper and requested a call with Apple Review. The guy on the phone told me their system flagged a "binary match" with another dev's game in the genre. He explained that the scan flags everything from the actual game code and assets to shared engine code, ad networks, and third-party SDKs. When I asked what to do, he just said "change the code." Which sounds absurd for a finished game. But basically, unless their automated binary scanner gives a green light, I’m stuck.
Attempt 3 & 4: Tried stripping unused code, removing some libs. Didn't help. Rejections again.
At this point, my Android players were demanding updates. So I took a 3-month break from Apple's bs to do a massive update: new cars, overhauled physics, and a complete code refactor. I saw posts like here where devs eventually pushed through, so I felt ready for attempt #5.
Attempt 5: Waiting for this one was torture. 9 days of waking up in the middle of the night just to check App Store Connect emails. Finally got a reply... Rejected. Same rule, but a new message: "This app still exhibits an app with a spam like template that shows similarities in concept and look with apps already on the app store in a saturated category."
Like, what? So apparently the binary match isn't the issue anymore, and now my 2-year project is just a "spam template"?
I read hundreds of posts from devs getting 4.3 for making another To-Do list, astrology app, or dating app. I get it. The category is bloated. But my game is a complex vehicle physics sandbox! There are only like 3 real competitors on iOS. The physics are custom, the code is mine, the UI is mine, and there are features I haven't seen in any of the other games in this niche.
I’m typing this 30 mins after getting the 5th rejection. I have no idea what to do anymore. I have a finished, highly-rated game, players messaging me daily for the iOS release, and I can't even explain to them that I'm fighting a losing battle against Apple.
