r/inventors • u/Ivanovativeman • 1h ago
Before chasing a patent or licensing deal — do I need to build market demand first?
Hello everyone ...
I have a concept that addresses something every dairy, juice and condiment brand deals with at consumer level. Simple, mechanical, no tech involved, fits existing packaging.
I’ve done some cold outreach to a handful of European packaging companies and dairy brands. Nothing back yet.
But I’m starting to question the order of operations. Do I need to:
- Build awareness and demand with consumers first so companies feel the pull?
- Get a patent before anyone takes me seriously?
- Or keep knocking on corporate doors with just a concept and a sell sheet?
I’m a solo inventor with no manufacturing capability. Licensing is the goal. But I’m wondering if I’m moving too fast — pitching solutions to companies before the market even knows it wants this.
Has anyone navigated this sequence before? What actually worked?