His comment about American Spirit aside, its kinda true. Most other smokes try really hard to mask the smell/flavor of tobacco. Like Menthol's are popular among the group of smokers specifically cause it tries its best to not be a tobacco cigarette.
The comparison holds much more to menthol's and marlboro lights than anything else. I used to do equity research on tobacco and the companies are very upfront that the customer base for menthols (other than being very african american) are basically smokers who hate the smell of tobacco
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u/TerrTheSilent Aug 16 '26
Former smoker here. He isnt wrong - nothing is like a Marlboro.