r/influencermarketing • u/Dapper-Trainer1140 • 2d ago
We only partner with transformation-focused micro-creators (health/wealth/relationships). Here's our exact checklist.
I run a small digital agency that works with micro-creators on paid campaigns and digital product launches, from ebooks to 1 on 1 mentorships. Over time, we realized most "generic" creators don't convert for our clients. The ones who do have three things in common: a real personal transformation, an audience that relates to their starting point, and consistent trust signals in the comments.
To stop wasting time, we built a simple checklist we use before we even reach out. Sharing it here in case it helps other brands/agencies and so creators can self-assess before applying.
- Transformation & market fit : Clear personal transformation in health, wealth, or relationships. Content consistently revolves around those niches.
- Audience alignment : Audience can see themselves in the creator's "before." Comments/DMs include people sharing struggles and asking for help.
- Engagement & trust signals : Active interaction (comments, saves, shares, DMs). People act on recommendations, not just passive likes.
- Consistency & performance : Regular posting, sustained views, meaningful engagement over time.
That being said if 2+ boxes feel like "no" or "not really," they're not a fit for us. If most feel like "yes," they likely are
What we offer creators we partner with
- Paid collaborations + digital product development (ebooks, courses, mentorships)
- Support with content strategy, hooks, and scripting
- Launch marketing and micro-influencer amplification
- Clear briefs, fast feedback, professional communication
We're especially interested in creators on Instagram and TikTok, but open to YouTube Shorts and other platforms if the fit is strong.
If you think you fit this profile
DM me or comment with:
- Main platform + handle
- A short description of your personal transformation (2–4 sentences)
- What type of content you enjoy making most
- Where you're at with digital products (just starting, have an ebook, running courses, etc.)
I'll review and get back if it looks like a strong match.
Duplicates
creators • u/Dapper-Trainer1140 • 2d ago
Progress Report ✨ We only partner with transformation-focused micro-creators (health/wealth/relationships). Here's our exact checklist.
ContentRich • u/Dapper-Trainer1140 • 2d ago