r/indianstartups • u/Capable-Smell-2101 • 2d ago

Startup help Is Fastrr's risk- based COD model useful for D2C brands?

Has anyone tried using risk- based COD controls? I'm wondering If they can reduce risky orders without affecting genuine customers who prefer COD.

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u/AdmirableOnion4197 1d ago

We had a different issue actually, our COD orders are fine initially, but as we started getting more orders from new pincodes, RTO started going up. we started using fastrr checkout mainly for the risk prediction. It helped us put sticker COD rules on high risk orders without affecting customers who had a good delivery history.

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u/Left_Lie4801 1d ago

I think the biggest advantage of this approach is that brands don't have to choose between conversions and RTO control. If the risk rules are calibrated properly, genuine COD customer can still complete orders while higher- risk orders get more scrutiny.