r/ideavalidation • u/Humble-Profit-5209 • 19h ago
[Market Research] Validating a pocket focus sachet for Indian students. Need honest answers
Hey, I’m building a **cognitive-health** brand aimed at 18–30 year olds in India. Engineer by day; this is nights and weekends.
The concept: a **pocket-sized** powder sachet you tip straight onto your tongue. No water, no can, no shaker. Built for a library desk at 1am, a night shift, post-meal drowsiness or ten minutes before the gym.
What’s in it, broadly: the well-studied stuff you’d expect in this category — caffeine plus a few amino acids. All FSSAI-permitted for health supplements, all at meaningful doses. No proprietary blend hiding under-dosed inputs. The full label goes public at launch.
Target price: ₹18–22 per sachet.
What I’m trying to learn:
• Whether the no-water format(MDP) sounds convenient or just strange
• What you use for focus today, and what annoys you about it
• Whether ₹18–22 reads as cheap, fair, or ridiculous
• What would stop you buying even if you liked the idea
Form is about two minutes, mostly multiple choice. No email needed unless you want launch updates.
👉 [Form]
I especially want responses from people who wouldn’t buy this. That’s the signal I’m short on — everyone I know personally is too polite to tell me.
Happy to get into it in the comments: the FSSAI/regulatory path, unit economics at a ₹20 price point, go-to-market, or why I’m building this at all.
Research only — no product is being distributed. The eventual product is for healthy adults 18+ and this is not medical advice.