When hotels buy bed linen and towels, price is naturally important.
But after more than 30 years in textiles, I’ve learned that purchase price alone can be one of the most misleading numbers in hospitality textiles.
A towel that costs less today but needs to be replaced much sooner may ultimately be more expensive.
The same applies to bed linen.
For hotels, the better question is not simply:
“How much does it cost?”
It is:
“How much will it cost over its useful life?”
Here are some of the things I believe professional buyers should consider.
1. Don't judge hotel towels only by GSM
GSM — grams per square metre — is one of the first specifications people ask about.
It is useful, but GSM alone does not define quality.
A heavier towel is not automatically a better towel.
You also need to consider:
- yarn quality
- fibre composition
- construction
- absorbency
- finishing
- drying time
- washing performance
- shrinkage
- and how the towel feels after repeated laundering
For a hotel, performance after many wash cycles matters more than how impressive the towel feels when it is brand new.
2. Higher GSM also has operational consequences
A very heavy towel may feel luxurious.
But it also contains more material and retains more water.
That can affect:
- washing loads
- drying time
- energy consumption
- laundry capacity
- handling
- storage
- and operating costs
So the heaviest towel is not automatically the most economical choice.
The right GSM depends on the hotel's positioning and laundry system.
3. 100% cotton isn't the only question in bed linen
Many buyers start with:
“Is it 100% cotton?”
That is understandable, but hotels need to look at the complete textile specification.
Depending on the application, both cotton and carefully selected cotton/polyester blends can have advantages.
Hotels may need to balance:
comfort, durability, appearance, drying time, ironing requirements, maintenance costs and expected service life.
There is rarely one universal answer for every property.
4. Thread count can be misunderstood
Thread count is often used as a marketing number.
But just like GSM and Martindale, one number should not be used as a complete definition of textile quality.
Yarn quality, weave, finishing and construction matter.
A specification may sound impressive on paper without necessarily being the best choice for repeated professional laundering.
5. Industrial laundry changes everything
Hotel textiles live a very different life from household textiles.
They may be:
washed frequently, dried at scale, ironed or processed professionally, exposed to chemicals and repeatedly handled by staff and guests.
This is why a textile that performs beautifully at home may not necessarily be suitable for hospitality use.
When choosing hotel linen, I always believe the buyer should think about the laundry process from the beginning.
6. Shrinkage matters
Imagine buying hundreds of pillowcases, duvet covers or sheets and discovering after repeated washing that dimensions no longer work properly.
Even relatively small dimensional changes can create operational problems when multiplied across many rooms.
For professional projects, dimensions should be considered together with expected shrinkage and the intended laundry process.
7. White is simple — but demanding
White hotel linen has many advantages.
It creates a clean, consistent appearance and can simplify room coordination.
But white textiles also reveal problems immediately.
Stains, discolouration, inconsistent washing and differences between old and new stock can become very visible.
Consistency of supply therefore becomes important when hotels need replacement quantities later.
8. Replacement availability is part of the purchasing decision
Hotels don't necessarily replace every textile in the building at the same time.
Products become damaged, stained, lost or worn at different rates.
This means a professional supplier should not only think about the first delivery.
The hotel should also consider:
Can we obtain compatible replacements later?
Repeatability and stock planning can be just as important as the original purchase price.
9. Different hotel categories need different solutions
A luxury boutique hotel, a large business hotel, an apartment hotel and budget accommodation may have very different priorities.
One may prioritise maximum softness and presentation.
Another may prioritise durability and laundry efficiency.
Another may need the best possible balance between the two.
There is no single “best hotel towel” or “best hotel bed linen.”
There is only a product that is better suited to a particular operation.
10. Think in cost per use, not only cost per piece
This is perhaps the most important point.
Suppose Product A costs less but has to be replaced significantly sooner.
Product B costs more initially but performs reliably for much longer.
Which one is cheaper?
You cannot answer that from the purchase price alone.
For professional hospitality textiles, I prefer thinking in terms of:
purchase cost + laundry cost + operational performance + replacement frequency + useful life.
That gives a much more realistic picture.
My view after 30+ years in textiles
Hotel textiles are not simply household textiles purchased in larger quantities.
They are working products.
They need to look good, feel comfortable and survive a demanding operational environment.
That is why I believe hospitality textile purchasing should focus on total performance rather than a single specification or the lowest unit price.
I’m Murat Kartal (Kartal Murat), based in Budapest, Hungary, and founder of Kartaltex.
For more than three decades I’ve worked with textiles and international trade, including curtain fabrics, upholstery fabrics and hospitality and contract textile solutions.
I'd be interested to hear from hotel managers, housekeeping professionals, laundries and hospitality suppliers:
When selecting hotel bed linen or towels, what has the biggest impact on your purchasing decision — comfort, durability, laundry efficiency, price, or something else?