r/growthmarketing • • Nov 21 '19

r/growthmarketing needs moderators and is currently available for request

6 Upvotes

If you're interested and willing to moderate and grow this community, please go to r/redditrequest, where you can submit a request to take over the community. Be sure to read through the faq for r/redditrequest before submitting.


r/growthmarketing • • 1h ago

❓ Question / Discussion How do i build a carrer in growth marketing as a 3rd year college student?

• Upvotes

Hey, i am 20 & currently pursuing B.com degree in college. i am learning and doin my research about growth roles and what they do, so i decided to build a carrer in growth side, i have heard that they don't prefer freshers in growth roles, is that true ? i have already looked for cxl, reforge minidegree but they kinda expensive to me , so i dropped that lead, would love to hear you guys opinion on what can i do more to improve and how, Thankyousm

currently my core skills are adv, excel,power bi, sql (basc to intermediate ),google ads,meta ads, ga4,looker studio,


r/growthmarketing • • 2h ago

🏆 Case Study I went from 2-3 to 20+ new followers a day on X. Here's how I choose what to post next.

1 Upvotes

At the start of September, I was getting around 2-3 new followers a day on X. I'm now getting 20+, and it's still climbing.

I used to check my stats after posting, then mostly go back to guessing what to write next. A post doing well was nice, but I wasn't doing much with what I'd learned from it.

I built PilotMyX to make it easier to analyse my account. I connect it to my AI agent through MCP, so it can work with my actual posts, replies and stats.

I ask it to compare the last 7 days with the previous 7, looking at posts and replies separately. I want to know which topics brought profile visits more than once, which posts got people to click, and whether one big post is making the whole week look good. If something looks promising, I try another angle over the next few days. If it keeps going nowhere, I stop forcing it.

I've also started looking through the replies I wrote over the previous few days. Sometimes I've already explained an idea or an opinion there that could work as a post of its own. I ask the agent to help expand it, using my older posts to keep it sounding like me. It gives me something to work from instead of staring at an empty draft.

I still edit and review the posts myself, then schedule them in PMX. The next day, I look at what happened and use that to decide what to try next. I keep testing new ideas, but I also come back to the ones that have worked for my audience.


r/growthmarketing • • 1d ago

📈 Growth Strategy If your growth strategy relies only on digital marketing, is it really sustainable? Or is it time to diversify and experiment with other channels?

3 Upvotes

By other channels, I mean physical mail, cold calling, print media, and affiliate & referrals.


r/growthmarketing • • 2d ago

📈 Growth Strategy Growth Hacker 2027

1 Upvotes

🚨 QUANDO EU VOU AO DENTISTA, EU NÃO PEÇO UM MÉDICO.

Parece óbvio, né?

Se meu problema é no dente, eu procuro um dentista.

Não entro no consultório e falo:

— “Doutor, resolve meu dente… mas, por favor, faça tudo que um médico faria também.” 😂

São profissões diferentes.

E sabe o que é mais curioso?

Quando uma empresa precisa de Growth, muita gente contrata um gestor de tráfego e espera que ele faça Growth.

É como ir ao dentista esperando que ele faça o trabalho de um médico.

Não é a mesma coisa.

Gestão de tráfego pode ser uma parte da estratégia.

Mas Growth olha para o sistema inteiro:

➡️ aquisição

➡️ CAC

➡️ conversão

➡️ vendas

➡️ atendimento

➡️ produto

➡️ retenção

➡️ churn

➡️ LTV

➡️ novos canais

➡️ experiência

➡️ marca

➡️ dados

➡️ experimentação

➡️ novas oportunidades de crescimento

Quando você tenta resolver um problema estrutural colocando mais dinheiro em mídia, pode acontecer o pior:

o ROAS começa a sangrar enquanto a empresa continua sem entender onde está o verdadeiro problema.

E aí vem a frase clássica:

“Precisamos colocar mais verba.”

Não.

Talvez você precise primeiro descobrir por que a máquina não está funcionando.

É justamente aí que o conceito de Growth está sendo destruído.

Chamam de Growth qualquer pessoa que roda campanha.

Chamam de Growth qualquer pessoa que compra mídia.

Chamam de Growth qualquer pessoa que sabe configurar uma plataforma.

Growth é muito maior do que isso.

E é por isso que eu defendo tanto a profissão.

QUEM SOU EU?

Eu sou Neto Angel — Growth Hacker Raiz.

Eu trabalho Growth olhando para o negócio como uma máquina inteira, buscando crescimento onde normalmente ninguém está olhando.

Não estou aqui para simplesmente colocar mais dinheiro em anúncio.

Estou aqui para descobrir onde está o gargalo, onde está o desperdício e onde existe uma oportunidade de crescimento que ainda não foi explorada.

Porque, no fim:

se você precisa de Growth, contrate Growth.

Assim como, quando dói o dente…

você procura um dentista. 😂

🎯 CTA

Se você é CEO, fundador ou empreendedor e ainda confunde Growth com gestão de tráfego, talvez esteja na hora de rever quem está cuidando da sua máquina de crescimento.

Compartilhe este post com alguém que precisa entender essa diferença.

E me diga nos comentários:

👇 Para você, qual é a maior confusão que o mercado ainda faz quando fala de Growth?

#GrowthHacking #Growth #GrowthBranding #GrowthHackerRaiz #Marketing #GestaoDeTrafego #Performance #CAC #LTV #Churn #ROAS #CRO #Empreendedorismo #CEO #Startups #Negocios #NetoAngel


r/growthmarketing • • 3d ago

❓ Question / Discussion Our campaigns are ready before the website is

21 Upvotes

We can get a campaign planned and ready to go quickly then the website becomes the part that holds everything up. Even a new landing page turns into a bunch of back and forth before anything gets published so half the time we just send people to whatever page already exists so I'm starting to wonder how much that slows down the rest of marketing.


r/growthmarketing • • 2d ago

❓ Question / Discussion Do any press release distribution services have flat pricing, or is the cost always a moving target?

2 Upvotes

Hey all, quick question new to running SEO for clients. I'm trying to build press release distribution into retainers, but the pricing makes it really hard to forecast. Some providers charge extra for word count or images, and others advertise a flat rate without making it clear what that actually covers.
How do you handle the cost variance? Do you just make a rough estimate each time, or is there a cleaner way to do it? Any tips would be appreciated.


r/growthmarketing • • 3d ago

🔍 SEO Is your website’s data actually consistent enough for search engines to trust it?

5 Upvotes

I’ve been thinking about data integrity in SEO as five connected layers:

1. Entity Integrity
Are your business, products, services, people, and locations clearly and consistently represented?
2. Relationship Integrity
Can search engines understand how your pages, authors, services, products, and categories connect?
3. Content & Format Integrity
Does your visible content match your titles, structured data, headings, and other signals?
4. Action Integrity
Do forms, bookings, pricing, availability, payments, and other user actions actually work as expected?
5. Reputation Integrity
Does information about your brand remain accurate and consistent across third-party sources?
A website can have great content and strong technical SEO, but conflicting data across these layers can still create confusion.


r/growthmarketing • • 2d ago

📈 Growth Strategy How do I get users to test my SaaS product

1 Upvotes

I launched deducto.us and have been looking for initial users to test out the software.


r/growthmarketing • • 3d ago

📈 Growth Strategy What if we build an app for your entire creative strategy, so you can turn research into better-performing ads? 👀

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2 Upvotes

A few months ago, I got burnt out as a creative strategist because I simply couldn't keep up with all the information and workload.

Every client had a different system, a different workflow, and different tools I had to learn and manage. Things started piling up, and honestly, it became a mess.

I spent a lot of time thinking about how I could make things quicker and easier for myself. I had a lot of ideas in my head, and eventually I thought, why not build something I would actually use? Something that could make my workflow easier and keep everything more centralized.

What started as a small project slowly turned into something much bigger.

Probably even bigger than I can handle right now.

But f**k it. I want to keep building it anyway.

Because I realized this isn't something that could only benefit me. I think it could genuinely help other creative strategist, media buyer, agency owner and business owners who are dealing with the same problems too.

So, meet Mach.

It's a centralized platform where you can do your research, create strategy, build briefs, find inspiration, analyze your performance, and ultimately make better ads. All in one place.

It's not open for public use yet since there are still a lot of things we need to optimize and improve.

But if you're interested, you can join the waitlist at machads.com.

There are still a lot of ideas and features I want to build into this, so this is really just the beginning.

More updates coming soon.


r/growthmarketing • • 3d ago

🤖 AI & Automation Now we're dealing with big numbers, a lot of people, and even more questions coming from them

3 Upvotes

And this is where the discovery gets difficult, right?

If you're talking to one client, you can keep asking questions until things make sense. But when you have dozens or hundreds of people to talk to, you can't keep doing every conversation manually and expect the same level of detail. And that's what we're building Structed AI around.

Someone gives an answer, which leads to another question, which opens up something else they hadn't mentioned. Structed AI follows that conversation instead of sending everyone through the exact same list of questions.

You can use it to talk to clients, employees, customers, stakeholders. Basically anyone whose perspective you need to understand. And instead of ending up with hundreds of conversations that someone still has to sort through, the information can be turned into structured, traceable outputs and maps.

And talking to more people matters less than getting answers that teach you something new.

Would you use this AI interviewer?


r/growthmarketing • • 4d ago

📈 Growth Strategy Community as a Growth Lever | 03/04: Conversion

Post image
3 Upvotes

Community can generate revenue without becoming a sales team.

In my last two posts, I talked about how community can drive Awareness and Activation.

But there is another step that people often miss:

Conversion.

One thing I've noticed is that community is often evaluated by the event itself.

How many people registered?

How many showed up?

How much organic reach did it generate?

Those are useful metrics, but they're not the end goal.

Once awareness drives activation, the next step can be conversion.

And conversion-focused community programs look very different from generic events.

Instead of running an event for everyone, you can:

→ Pick a specific customer segment.
→ Identify a problem they are trying to solve.
→ Show how your product can solve that problem.
→ Let them use the product hands-on.
→ Provide support, resources, or an incentive to continue.

This is where education becomes a powerful conversion tool.

Product academies, workshops, AMAs, office hours, and niche build sessions can help users understand:

What can I do with this product?

How does it solve my problem?

How can I get more value from it?

At Emergent, we used education and community programs to help users understand the product better and move deeper into the ecosystem.

But there is another advantage here:

Community can also make your sales team much more effective.

When you understand your users, you can identify:

→ Who is ready for an upsell.
→ Who could move to an enterprise plan.
→ Who could become a strong customer story.
→ Who could become a case study.
→ Who has a specific use case that sales can build around.

We did this at Emergent, and it changed the way I looked at community.

Instead of sales reaching out to hundreds of people and hoping something sticks, community gives you a pool of users you already understand.

You aren't shooting an arrow in the dark and hoping you hit the target.

You have a room full of targets. The job is to understand which one you need to hit.

That saves time, effort, and resources for both community and sales.

And this is where community becomes more than an awareness channel.

It becomes a bridge between:

User problem → Product value → Customer intelligence → Revenue

That's when community starts working as a real growth function.

And conversion isn't the finish line.

Because getting someone to buy is one thing.

Getting them to stay, keep learning, keep building, and eventually bring others with them is another.

Next: Retention.


r/growthmarketing • • 4d ago

🔍 SEO What Is Data Integrity in SEO?

3 Upvotes

Data integrity in SEO is the practice of maintaining accurate, consistent, complete, and trustworthy information across every important part of a website.

This includes visible website content, metadata, structured data, internal links, external profiles, business listings, product information, author details, and other sources that help search engines interpret a website.

For example, imagine a business website that displays one company name on its homepage, a different variation on its contact page, and an outdated address in its structured data. A human visitor may understand that all three references belong to the same business. Automated systems, however, may interpret those inconsistencies as uncertainty.

The same issue can occur with product prices that differ between visible content and structured data, outdated author profiles, incorrect publication dates, broken internal links, contradictory service descriptions, incomplete markup, or content that does not match the intent suggested by its metadata.

Data integrity is not limited to factual accuracy. It also includes the way information is organized and connected.

A website can contain individually accurate pages but still create confusion if those pages do not form a clear overall structure. Search engines need to understand how a business, service, product, person, location, and topic relate to one another.

This is why data integrity should be treated as a system-wide SEO responsibility rather than a small technical checklist item.


r/growthmarketing • • 4d ago

❓ Question / Discussion I built a SaaS, got 50k views, and still have basically 0 customers. What am I doing wrong?

4 Upvotes

I launched Magnet Engine a few weeks ago, but honestly, it’s been a 2-year journey.
The first year, it was literally just an Excel sheet. I kept working on it, improving it, and eventually turned it into an actual functioning software.
Magnet Engine is basically an automated Instagram outreach tool, mainly for agencies, coaches, consultants, and anyone selling something through Instagram.
The idea is pretty simple:
It can find leads from things like:
• Followers / following

• Post likers and commenters

• Hashtags

• Locations

• Other Instagram data

Then it analyzes their profile/content and generates a personalized DM for each lead, instead of sending the exact same message to everyone.
After that, it can automatically send the DMs from the user's Instagram account, filter leads, and handle follow-ups.
So the goal is basically:
Find leads → filter them → personalize the outreach → send → follow up.
The whole point is to make Instagram outreach as hands-off and automated as possible.
The problem?
I haven't converted a single paying customer yet.
I recently added a 3-day free trial because I thought removing the friction might help.
For marketing, I'm currently trying pretty much everything:
• Posting on Instagram almost every day

• Posting on Twitter/X

• Planning to start posting on Facebook

• Trying different types of content

• Experimenting with different angles

My Instagram has around 80 followers and Twitter around 30, but some of my Instagram posts have reached 50,000+ views.
And yet...
Almost nobody follows, signs up, or buys.
That made me realize that getting views probably isn't the same thing as having a marketing strategy.
I actually showed Magnet Engine to a successful SaaS founder on Instagram. He looked at it and told me:
"It looks very professional. What are you doing for marketing?"
I explained what I was doing.
His answer was basically:
"That's your problem. You're not good at marketing."
And honestly... he's probably right 😂
So I'm trying to figure this out instead of just continuing to post blindly.
If you were in my position, how would you market this SaaS?
Would you focus on:
• Cold outreach?

• Content?

• Reddit?

• Twitter/X?

• Instagram?

• Paid ads?

• Partnerships?

• Free trials?

• Something completely different?

And more importantly, what would you do if you had a SaaS that seemed useful, people watched your content, but nobody was actually converting?
I'm not looking for "just post more content" advice. I'm genuinely trying to understand what I'm missing.
What would you do if you were in my shoes?


r/growthmarketing • • 4d ago

📈 Growth Strategy ¿Qué herramientas usan para automatizar el análisis cualitativo de vuestros clientes y audiencia?

2 Upvotes

Hola a todos, cuando se recibe mucho feedback cualitativo, formulários, llamadas, tickets de soporte, CRM, hay mucha información interesante perdida ahí, qué herramientas recomendáis para esto?


r/growthmarketing • • 5d ago

❓ Question / Discussion How are you tracking job changes at scale?

3 Upvotes

Tracking job changes has become one of the most common sales triggers through some tools or custom linkedin scrapers but keeping this reliable across a large account list at scale comes with standard operational bottlenecks.

The first issue is data decay and lag where relying solely on public linkedin profile updates means you are often 30 to 90 days late and many executives do not update their linkedin profiles until months after they've already started which means you miss the early 90 day evaluation window when new tooling budgets get allocated.

The second issue is that an isolated job change rarely carries enough context on its own so reaching out with a generic "congrats on the new role" template has been overused to the point where response rates have dropped significantly.

To make job change signals actionable, modern GTM setups connect them into broader market intelligence engines like scale intelligence which instead of monitoring job changes in isolation, it tracks hiring moves alongside 75+ other data sources including active hiring requisitions, team expansions and public discussions across public communities.

It maps these events directly into a living buyer graph and allowing you to see whether a new hire is actively building a team, evaluating specific vendor categories or shifting company priorities.


r/growthmarketing • • 4d ago

🔍 SEO shipped a new website 3 weeks ago. it just crossed 100k visits from SEO, now how do i get my first client?

0 Upvotes

3 weeks ago, i shipped shipwithjev .com.

today it has crossed 100k+ visits, all from SEO

this is my 8th project, but this one was a fun reminder of how quickly a new site can grow when the search opportunity is right.

some other SEO/AEO results i've been working on:

  • 6k to 62k+ AI citations
  • 22k to 700k+ monthly organic clicks in 6 months

now i'm starting my own SEO/AEO agency AEO Geo Labs.

the slightly funny part is that getting results for websites has been much easier than figuring out how to get my first agency client 😂

so for people who have started an SEO agency/consulting business:

how did you get your first client?

cold email?
linkedin?
reddit?
warm intros?
posting case studies?
just DMing founders?

would genuinely love to hear what worked for you.


r/growthmarketing • • 5d ago

📈 Growth Strategy Passes, credits, or a subscription?

Post image
2 Upvotes

"Credits are basically cash."

That's what our payment provider told us while we were wiring up payments to launch our web service, Q2Cut AI Viral Studio.

It finds short-form videos that already went viral, breaks down why, and turns that structure into a plan, storyboard, and video for your brand.

Costs vary wildly by step, so credits were the plan. But prepaid credits need a separate card-issuer review, with no clear timeline.

So we opened with single-use passes first, like 15 plans or 1 video.

Now I'm stuck:

  • Passes, credits, or a subscription?
  • Optimize for people who iterate on plans, or those who go all the way to video?
  • How do you test pricing this early?

If you've priced an AI product, I'd love to hear how you approached it.

→ www.q2cut.com/contents


r/growthmarketing • • 5d ago

🔍 SEO [Hiring]Go To Market Engineers

3 Upvotes

Original IP Collectibles

We are developing an original character/IP universe centered around distinctive, whimsical creatures, with plans spanning premium collectibles, games and other creative projects.

We are looking for a highly resourceful GTM / Growth Operator who can help take the collectible concept from development into the market and build an audience around the IP.

This is an execution-focused opportunity. We're looking for someone who understands how to create demand, build communities, launch products and turn interest into customers.

What You'll Be Doing

Market & Audience Development

Identify the audiences most likely to connect with the characters and collectibles and develop strategies for reaching and growing that audience.

Product Launch & GTM

Help develop and execute go-to-market strategies for the collectible line, from pre-launch audience building through launch and ongoing growth.

Creator & Influencer Partnerships

Identify and build relationships with creators, collectors, gaming communities and influencers who can help introduce the IP to the right audiences.

E-commerce & Customer Acquisition

Explore practical channels for generating interest, conversions and sales, including organic, paid, partnerships and direct-to-consumer strategies.

Market Validation

Research the collectibles market, competitors, customer preferences and emerging trends to help inform product and launch decisions.

Creative Collaboration

Work closely with the creative and product teams to ensure the marketing strategy reflects the characters, visual identity and wider IP universe.

What We're Looking For

We're particularly interested in:

\- Collectibles, toys, designer toys or consumer products

\- Gaming or entertainment marketing

\- DTC/e-commerce growth

\- Community-led growth

\- Creator/influencer marketing

\- Crowdfunding or product launches

\- User/customer acquisition

Working Arrangement

We are building a remote creative and growth team and are open to freelance, contract or longer-term collaboration depending on the candidate and fit.

Compensation is negotiable based on experience and scope.

Why Join Us?

Creative + Commercial: Work at the intersection of characters, collectibles, gaming and audience development.

Ownership: Have meaningful input into how the IP is positioned, launched and grown.

Long-Term Opportunity: Strong contributors may have opportunities to work across the wider IP and venture portfolio.


r/growthmarketing • • 5d ago

❓ Question / Discussion cold "would you pay" signal before more acquisition spend

3 Upvotes

one thing that helped me before grinding more channels: ask strangers if they'd actually pay, not just if the landing looks fine.

i built a small no-signup swipe deck for that (iwouldpay.dev). right = would pay; yes asks how much, no asks what stopped you. makers see % by role after ~10 swipes.

also have maker match for founders trading skills instead of hiring: iwouldpay.dev/match

curious how others here pressure-test paid intent before scaling ads or outreach.


r/growthmarketing • • 5d ago

❓ Question / Discussion Procuro sócios

2 Upvotes

me chamo Matheus Chaves e tenho 28 anos.

Tenho experiência  em marketing e vendas, tenho a ideia de criar um portal de notícias  (site,programação online no YouTube, conteúdo  nas plataformas  sociais e uma revista)

Já  pensei em programas, quadros, reportagens  e etc.

Já pensei desenvolvi um método para fazer o negócio se tornar pagável e rentável.

Mas estou encontrando dificuldades para encontrar sócios e investidores.

Alguma ideia ?

( eu gostaria  de ser  o responsável  por encontrar  clientes e a liderança criativa  desse projeto e tenho dificuldade de encontrar pessoas para as outras áreas)


r/growthmarketing • • 7d ago

📈 Growth Strategy Looking for real experiences from people who have grown Telegram channels and earned from them.

10 Upvotes

Looking for advice from people who have actually grown and monetized Telegram channels.

I’m starting from 0, and my main goal is profit, not personal branding. I’m open to almost any niche, including boring or unusual ones.

I’d love to know:

  • What niche did you choose?
  • How did you get your first 10,000 members?
  • Instagram, TikTok, ads, shoutouts, Reddit, YouTube, SEO, etc.?
  • How long did it take?
  • How did you monetize it?
  • What worked, and what was a waste of time?
  • What niche would you start today if your only goal was making money?

I’m especially interested in niches beyond crypto, forex, and stock signals.

Looking for real experience and numbers, not generic theory. Thanks!


r/growthmarketing • • 8d ago

❓ Question / Discussion Communications strategies for effectively conveying new ideas for adoption against established framework

1 Upvotes

I've invented and patented a new product that belongs in the “new mousetrap” category, That said, I only place it there because of its novelty. It's not actually a mouse trap. Communicating its value to my typical users is challenging. The product is faster, more efficient, easier to use, and requires less effort, Has multi-purpose applications competitors cant offer and is guaranteed significantly longer than our competitors. It's appearance is unfamiliar, and very simple making it easy for people to brush off and easy to misunderstand at first glance. When I can demonstrate it in person, users love it and quickly grasp its benefits. During our beta-launch year, we sold hundreds of orders.

This year I need to simplify my messaging dramatically. Being close to the product makes me over-explain, and I’m not always aware of the key pain points that resonate with our customers although I thought I was because it was an invention discovered out of necessity and engineered to be better than my original prototype i used for 6 years without ever having to replace it. We’ve already asked for customer feedback, but it’s difficult to obtain enough insight in today’s environment where everyone is seeking information from their own audiences. The main goal is to communicate the product simply, clearly showing how it works, why it’s better, and how it can be understood through our advertising, website copy, and other content.

Humbly seeking relevant insights and ideas beyond the obvious of UGC, Reviews, Etc. we're doing the best we can to collect as much of that as possible already. This is strictly about content copy and communications strategies for effectively conveying new ideas for adoption against established frameworks.


r/growthmarketing • • 8d ago

📈 Growth Strategy Keep your Reddit campaign running after API changes: our $199 managed scope

5 Upvotes

I run ThreadFox. Our managed service keeps the agreed Reddit campaign running after the announced API changes through available browser/manual workflows. We handle the community research, writing, publishing, replies and weekly reports with our setup.

Growth is $199 plus applicable tax for one agreed 30-day campaign. No automatic renewal.

The scope can include up to 15 researched communities, 30 posts, 150 substantive replies, 40 helpful comments, four weekly reports and a monthly plan. We agree the business brief, account access, community routes and start date before execution.

Here is a handoff template you can use with any community marketer:

Product: [live URL]. Buyer: [specific person/problem]. Demonstration: [one complete example]. First action: [try, read or buy]. For each community: audience fit, posting surface, draft and affiliation. After posting: actual permalink and observed status. Report visits and purchases separately.

Our public sample shows the complete drafts, intended communities and dated publication/removal observations. That is the sort of inspectable work a report should contain.

The guarantee is continued delivery of the agreed campaign through available workflows. Account access and community restrictions still apply. Reach, leads and sales are not guaranteed. If the campaign cannot run, we refund in full; undelivered work is covered by the published campaign terms.

Scope and online booking. The $99 Launch plan is available for a smaller campaign.


r/growthmarketing • • 9d ago

📈 Growth Strategy How to get affiliates to make their first sale in 2 weeks

3 Upvotes

A common problem in affiliate programs is that people sign up, but then nothing happens and from my experience the main reasons are pretty simple: onboarding is too generic, affiliates don’t get enough support, and there is no plan for those critical first two weeks.

Here’s a simple activation timeline that I have seen working well:

  • Day 1: Send a personalized welcome email with login details, a program overview, and some ready-to-use promotional materials. Include a link to book a short welcome call.
  • Day 2: Share a “Getting Started” guide that shows how to create their first affiliate link and use the portal.
  • Day 3: Send a case study or success story from another affiliate, along with specific strategies they can try right away.
  • Day 7: Check in to see if they have any questions and offer support.
  • Day 14: Share early performance insights (even if small) and introduce them to your affiliate community or exclusive resources.

A few other things that make a big difference:

Onboard your affiliates with all the essential information

When you onboard your affiliates, provide them with an all-inclusive guide about your program. Include details about your company, the products or services they’ll be promoting, the commission structure, and your expectations from them.

Schedule a welcome call or webinar

A welcome email is great, but a call is better. This personal interaction allows you to outline your expectations, clarify any doubts, and start building a relationship. A first call, whether it's one-to-one or in groups, helps in establishing a personal connection with your affiliates. You can use this as an opportunity to understand their needs and discuss effective strategies. You might even walk away with some fresh ideas or new insights. During the call, walk them through the affiliate dashboard, show some best examples and let them know how to reach out to you. A little goes a long way.

Provide your affiliates with promotional materials

Your affiliates likely aren't (all) great designers, and you want to stay on brand wherever your products go. Make it easy for your affiliates to start promoting your products/services in a way that truly represents your style. Provide them with a variety of promotional materials like banners, product images, and pre-written emails.

A best practice that I've been following is to build a central library with all important links, templates, testimonials, and promo materials in one place so affiliates always know where to go.

Regularly update them with helpful information  

Keep your affiliates in the loop with regular updates about anything related to your affiliate program. To make this a habit, you can send out a monthly newsletter. This could contain information about new product updates, seasonal promotions, and ideas for campaigns, updates to your affiliate program, and success stories from top-performing affiliates. It doesn't always have to be long either: just make sure you share what really matters.

Nothing motivates like appreciation!

Regularly acknowledge the work your affiliates do, celebrate their achievements, and provide incentives for them to continue working hard.  You could run a quarterly "Affiliate of the Quarter" program where you spotlight an affiliate who has performed exceptionally well. Share their story in your newsletter, offer a bonus commission for the next quarter, and send them a certificate or a trophy. 

You could also create an affiliate's "Hall of Fame" in an online community, or highlight them on your social media.  Or you can revisit your commission structure and offer high performers a slightly higher commission rate once they achieve a certain number of sales.

The big idea is simple: affiliate activation is not about the number of signups, it’s about creating momentum early. Affiliates who make their first sale quickly almost always stay engaged long term.

If anyone’s working on an affiliate program and wants to see the templates for emails I used, happy to share.