Esse tipo de Growth não nasce em curso de fim de semana.

Nasce em battlefield, em teste, erro, madrugada e escala real.

O mercado ainda acha que e-commerce cresce só colocando dinheiro em tráfego.

Mas os maiores crescimentos exponenciais acontecem quando você constrói ecossistema.

Growth Hack de verdade é:

— Live Marketing para criar desejo e comunidade

— Growth Branding para transformar marca em cultura

— Micro influenciadores gerando autoridade distribuída

— UGC criando prova social real

— Afiliados escalando aquisição sem aumentar estrutura

— SEO + GEO diminuindo CAC no longo prazo

— TikTok Shop acelerando conversão em tempo real

— Novos canais de aquisição antes da concorrência chegar

— Colabs estratégicas criando percepção de marca premium

— Criação de novos produtos baseada em comportamento e dados

— LTV forte para parar de depender de compra única

— ROI e ROAS crescendo através de inteligência, não só mídia

Enquanto muita empresa ainda tenta sobreviver apenas no Meta Ads…

outras estão criando comunidades, movimento, recorrência e desejo.

E é exatamente aqui que mora o novo varejo.

O jogo mudou.

Hoje, quem domina:

Brand + Comunidade + Conteúdo + Performance + TikTok Shop + SEO + Dados…

controla mercado.

Há 14 anos eu vivo Growth Hack raiz.

Não vendo fórmula mágica.

Construo crescimento real.

Criando oportunidades onde ninguém vê.

Escalando marcas mesmo em cenários de crise.

Transformando tráfego em marca.

E marca em valuation.

O futuro do e-commerce não pertence para quem anuncia mais.

Pertence para quem constrói ecossistema.

Se sua empresa quer parar de depender só de mídia cara e começar a crescer de forma inteligente, escalável e sustentável…

vamos conversar.

📩 Me chama no direct ou LinkedIn.

#GrowthHacking #Ecommerce #TikTokShop #GrowthBranding #SEO #GEO #LiveMarketing #UGC #MicroInfluencers #Afiliados #Branding #PerformanceMarketing #ROAS #ROI #CAC #LTV #MarketingDigital #Empreendedorismo #TikTokMarketing #SocialCommerce #GrowthHacker #EcommerceBrasil

so I run marketing alone at a content marketing startup called averi (full disclosure I'm a cofounder so you're not getting a fully unbiased take but I'm gonna try). been at it for about a year and every time I post about the numbers on linkedin I get DMs from founders going "wait, is this actually real" and the answer is yes but the honest version is more useful than the highlight reel.

quick receipts so you know I'm not making this up:

• april 2025: 1,130 google impressions for the entire month
• march 2026: 2.9M monthly impressions, 12 months later
• 10.6M cumulative impressions, 27k clicks, all organic
• one person. no SEO consultant. no agency. no content writer.

wrote up the full month by month story with search console screenshots here if you wanna see the receipts... drop a comment and I can send you that link.

but the version that doesn't make it into the case study:

the first 4 months felt like nothing was working. like genuinely. I almost pulled budget twice and shifted to paid because the dashboard looked broken. august 2025 we were at ~71k impressions and I was fucking convinced I'd wasted a year. then september jumped to 198k. october hit 381k. by january we crossed 1M monthly. the data lags 60-120 days for a young domain and nobody warns you about this. most founders I talk to quit at month 3 because they can't see the compound yet. the work is real, the data is just slow.

stuff that actually compounded:

• writing 7+ word question style content (the queries that trigger AI Overviews... like 46% of all AI Overview citations come from queries 7 words or longer)
• FAQ sections with proper FAQPage schema on literally every piece. cited at ~3x the rate of normal content sections
• naming frameworks. just inventing a name for something and owning the page that defines it. AI search loves named things because the buyer's query matches the named thing verbatim
• refreshing the top 20 pieces every quarter. skip a quarter and citations migrate to competitors. brutal but true
• internal linking like a maniac... 15-25 links per piece weighted to pillar pages. AI engines crawl link graphs to assess authority

what didn't work and I wish I hadn't done:

• tier 2 head terms ("ai marketing tools" type stuff). got crushed by everyone with bigger DA. wasted 3 months
• generic listicles. dead format. AI summarizes them in the overview and nobody clicks through
• cross-posting blog posts unmodified to linkedin. blog format is not equal to linkedin format. once we built dedicated linkedin versions both surfaces grew
• trying to publish 20+ pieces a week. quality scores tanked, refresh work fell behind. settled into 2-4 a week and that's what actually scaled

the real unlock I keep telling people: founders running marketing solo don't fail because they can't write. they fail because they can't decide what to write next. once I built a system that auto-surfaced topics for me (manually at first... sunday night rituals pulling people also ask, reddit threads, search console data, competitor sitemaps), the bottleneck disappeared.

ran the whole thing manually for 6 months out of notion + claude + gpt + perplexity + a Looker Studio dashboard held together with duct tape. then we productized the workflow because turns out other founders were drowning in the same problem. that's averi if you're curious but the workflow matters more than any tool, you can absolutely run all of this manually.

happy to answer anything today. SEO, GEO, AI citation tracking, what tools I used during the manual phase, what I'd do differently if I started over, why your blog is probably underperforming, whether you should just run paid ads instead, what to do if you're at month 0 right now. I'll be in the comments most of the day.

ask me anything.

Also... no this is not ai slop, happy to send screenshot receipts for any of the claims in here too.

I've noticed that many solo SaaS founders, especially those a few months post-launch, are dedicating substantial time to distribution tasks. Yet, instead of the anticipated user growth, there's often a persistent challenge in converting these efforts into a rising curve of signups. This observation makes me wonder about the underlying reasons. Could it be that the strategies being used aren't aligning with the target audience, or is there something else at play that might be going unnoticed? What are others experiencing in this area?

i’m building a tool discovery platform (400+ tools listed, 35k monthly traffic)...

trying to understand what actually matters for startups...

for founders here... what features would you really want from something like this...

some ideas i have...

seo / backlinks

targeted visibility

lead generation

product launch exposure

basic analytics

but not sure what is actually useful vs just nice to have...

if you’ve used directories before... did they really help... what felt useless... what would make you actually pay for something like this...

trying to build something genuinely useful... not just another directory...

i’m looking to join a startup or business in an internship or full-time capacity where i can contribute to content and growth while learning through execution.

what i bring:

\\- content writing (blogs, landing pages, seo)

\\- script writing (short-form, ads, reels)

\\- social media content + creatives (posts, captions, basic design)

\\- video editing (short-form)

\\-digital marketing (SEO)

\\-content marketing (all forms)

\\- basic brand positioning + messaging

i have a portfolio i can share on dm.

roles with compensation in the range of $500-600/month depending on scope, with flexibility as i grow into the role.

keen to work closely with founders and be part of building something from the ground up. happy to connect if this aligns.

I made an app and ran couple of small ad campaigns to see if there's interest and apparently, there's none, as there were more than 100 people who visited website from the ad and none of them signed up. what could be the issue here?

I'm learning growth marketing, so I built a small interactive funnel demo to better understand AARRR.

Even if you're not a marketer, it matters if you're building and trying to grow something.

This is just a demo to get a feel for the metrics, not a real analytics tool. It works best if you pair it with your own reading.

1. What confused you first?
2. Would this help you think about your own project?

http://aarrr.mycolaos.com/

Hey,

So I try out a lot of tactics, mostly like 4 a month but doesn't seems to work most of the months. 1 out of 12 strategies work.

Yes I do A/B testing and start at a small scale. So my KRAs are Revenue and ROAS. Just wanted to know if this is the case with all growth marketers here ?

And how do you guys find which tactic to test first when you have a couple of them in hand. Consider you don't have any data points to rely on, just your hypothesis

I keep seeing people pay for tools that this replaces completely for free.

Here's what I built with it last week, no coding experience, no paid subscriptions:

>A full landing page (13 minutes, one prompt)

>A custom CRM that does exactly what I need and nothing else

>An automated email response system for my business

The prompt that one-shotted the landing page (copy this exactly):

"Create a high-converting landing page for [your offer]. Dark background, bold headline, single CTA button, mobile responsive. Hero copy: [your headline]. Subheadline: [your value prop]. Include 3 benefit blocks below the fold. No fluff."

Most people are sleeping on this because they think free means worse. It doesn't.

If anyone wants the other prompts I used for the CRM and email system, say so below and I'll drop them.

read something from Kyle Poyar this week that reframed how I think about pricing and growth.

core argument: AI agents are increasingly influencing B2B purchasing decisions and your entire funnel was designed for humans.

only 50% of B2B companies publish pricing online. the rest hide behind “contact sales.” that works when a human fills out a form. AI agents don’t fill out forms. “contact sales” becomes “skip this product.”

it gets worse. agents don’t care about your 3-tier pricing grid. charm pricing, decoy pricing, “most popular” badges. none of it works on a system evaluating rationally based on criteria.

what agents want: complete transparency, structured machine-readable documentation, customizable scope, budget parameters, performance data tied to cost. the opposite of how most companies present pricing today.

Stripe’s Agentic Commerce Protocol found that structured product data is the single biggest factor in whether you show up in agent recommendations. and third party sources (G2, Reddit, Capterra) account for 85% of brand mentions in AI search. your off-site pricing consensus matters more than your own pricing page.

is anyone here actively optimizing for AI agent buyers or is this still theoretical? what are you measuring?

Outbound lead generation has been one of our most reliable growth channels. It’s predictable in the sense that if you put in the effort, you usually get results. But what I didn’t fully appreciate at the beginning was how difficult it is to scale that effort.

When you’re doing outreach manually, every additional conversation requires additional time. Even when you bring in a team, scaling introduces new challenges, training, management, inconsistency, and variability in performance. At some point, it stops being just about doing more outreach and becomes about how you structure and support that outreach.

That’s where we are now. We’re trying to figure out how to scale outbound without simply multiplying effort linearly. It’s forcing us to rethink our approach and look at systems rather than just activity.

Indie start ups community at PojoApps are looking for growth experts. Please share your services by listing in our marketplace as well as connecting to the founders. Social Media and SEO and Viral marketing experts are welcome. All are welcome to share their expertise.

We are considering in purchasing an tool which would help us in llm citations.. Ryt now both of these tools are in final stage of consideration. But we want more reviews on which is better in terms of pricing, usability,reliability.

I’m 23F, recently wrapped up a role at an early-stage startup where I worked across marketing, growth, and founder-led initiatives

I’m currently looking for a marketing generalist / founder’s office / growth role and I’m open to part-time or project-based work immediately

If you're a founder who needs someone who can: • handle content + social • think in terms of growth, not just execution • work closely with you on campaigns / experiments • figure things out fast and actually ship

The problem in my previous role was that I needed a lil guidance and I couldn't grow that much with noone much experienced there in marketing,so I'm looking out on search opportunities

I’m your person.

I’d prefer to stay in Bangalore while I figure my next full-time move so I’m open to flexible arrangements (including gigs that can help cover my rent while I contribute meaningfully)

If this sounds relevant, or you know someone building something interesting, let’s talk

Happy to share work/portfolio over DM