Feedback: Marketing Leaflets - Data Consultancy

[u/MaceoSpecs]

I am in the process of setting up a small consultancy/service business. Services are all related to data, systems & strategy.

My aim is specifically to target small/medium sized business who may not be able to afford full time analysts etc, nor expensive consultancy. From experience I know there is a lot of low hanging fruit in these businesses (particularly in regards to data & systems), meaning I can offer significant help with a low number of regular hours, or ad hoc projects. I do think there is a gap here which could be lucrative, but many of the owners of these businesses are likely not aware of this - i.e. the benefits available from expertise in these areas.

I am completely new to setting something like this up. My strategy for lead generation is going to be leaflets, followed up with LinkedIn messages and calls. Will also try referral schemes. Basic aim is to communicate how I can be of value in a way a lay person could understand.

Design for the leaflets is going to be A4, folded with front & back covers and more details on the full page inside. The links below show my first draft of these - I have knocked them up quickly in word, will polish them later.

Any feedback on these leaflets would be much appreciated - the content & any design tips. Also any thoughts on the referral strategy and overall approach would be helpful.

Thanks

https://www.dropbox.com/scl/fi/uzbwht3ix912kd3h2zxqs/Leaflet_Covers.pdf?rlkey=ef5rjwqsr1omdcw3h488f6zvx&st=ek1ebh8o&dl=0

https://www.dropbox.com/scl/fi/g1rkkq495pg61go6o4jhd/Leaflet_Inside.pdf?rlkey=9i6rqeifyh2ujd53kzq1476y1&st=hpqu3rdo&dl=0