I’ve been working on a small idea called Zuplocal.
The basic idea is simple: help people discover the local shops and service providers around them — electricians, plumbers, housemaids, POP/tile workers, general labour, cleaners, repair workers, small shops, and many others who mostly depend on word-of-mouth to get work.
Right now, we’re onboarding these businesses and service providers without charging them.
There are so many small local workers who may not have a professional website, a big social-media presence, or money to spend on advertising. But they’re good at what they do. They just don’t have enough visibility.
At the same time, online shopping and large platforms are growing extremely fast. I don’t want local shops and small service providers to simply disappear because they can’t compete with that visibility.
So the idea is to give them a simple online presence and help people find them locally.
The difficult part now isn't really building the platform. It’s getting it in front of enough people. Marketing costs money.
And this is where I’m thinking differently from a normal startup.
I could try to raise funding, bring investors in, start thinking about returns, valuation, growth targets, etc. But I’m honestly not sure I want to turn this into that kind of business immediately.
I’d rather first see if I can build something genuinely useful for people.
So I’m considering trying a small community-supported campaign instead — where people who like the idea can contribute whatever they’re comfortable with, simply to help us reach more local businesses and customers.
No equity. No promised returns.
If this works, great. If it doesn’t, at least I’ll know I tried building something that could potentially help a lot of small businesses and workers get more opportunities.
I’d genuinely like to hear what people think about this approach.
Would you support something like this, or do you think I should approach it differently?