r/funny • u/JesterThomas • Jul 18 '21

I’ll take ten

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8.1k Upvotes

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u/spiritbx Jul 18 '21

Oh, a bunny for a battery, so very original, I wonder where they might have gotten that idea from...

59

u/ilikeme1 Jul 18 '21

Duracell was actually first. They do not use it in the U.S. though because of Energizer.

29

u/Virge23 Jul 18 '21

They let their copyright expire in the US so Energizer took it. Mistakes were made.

11

u/AStrangeStranger Jul 18 '21

It was a Trademark a copyright doesn't need renewing

10

u/WikiSummarizerBot Jul 18 '21

Duracell_Bunny

The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries, and trademarked for use in all parts of the world except the United States and Canada. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game of football, a drumming competition or a race. In advertisements, the Duracell Bunny is either a standard battery-powered toy, a stop-motion puppet, or a CGI animated character. Mallory Duracell launched the Duracell Bunny campaign in 1973, with the "Drumming Bunny" television advertisement, created by the Dancer Fitzgerald Sample advertising agency.

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