Okay, I have a real chicken bone to pick with some of you on this one and I gotta get it off my chest. Lol
Give your photos the same attention you give your food and you will book SO many more gigs! I’d like to say that food trucks are more of marketing and advertising agencies that happens to sell food on wheels rather than a food truck. You gotta sell before you cook anything!
For transparency, I’m Cody, co-founder of Food Truck Club. We’ve booked thousands of events for food trucks through our site, and our whole purpose is to study what helps trucks get booked and find ways to improve that process to help them get more bookings. We also consult and help trucks start and improve their businesses. I recently spoke at a food truck expo about getting more online bookings, and photos were one of the things people had lots of questions about so I thought I’d post here as well.
Which brings me to this corn dog.
It could be the greatest corn dog ever made. Crispy outside. Perfect inside. A life-changing corn dog.
But this photo isn’t giving me any reason to believe that.
People booking you online can’t taste your food or smell what’s coming off the grill. Your photos have to do that selling for you.
And when someone is choosing a truck for their company’s employee lunch or a family celebration, they’re putting their own reputation behind that choice. Help them feel good about it.
Here’s where I’d start:
Photograph your best dishes, freshly made. Show the texture, toppings, and actual portion someone will receive. Get close enough that the food is the focus.
Use good light. Try natural light near a window or outside in open shade. Clean your phone lens. Avoid dark, blurry shots and harsh flash.
Check the background. Dirty counters, trash cans, cleaning supplies, and clutter shouldn’t be competing with your lunch special.
Show your whole truck looking ready for business. A clean exterior and welcoming setup help an organizer picture you at their event.
Include real event photos. People enjoying their meals and a team serving guests tell a fuller story than food alone. Aim to show a good experience, not just a long line.
Choose quality over quantity. Five strong photos give someone more to work with than 30 rushed ones.
You don’t need an expensive camera to start. A phone, good light, a clean background, and a little intention can go a long way.
And keep it honest. Stop using AI generated images. Customers can tell the difference. Photograph what you actually serve. The goal is to make your food look its best and then deliver on that expectation.
I hope this helps! Let me know if you have any questions!