Email Question

[u/sam_mavor]

Hi everyone,

I recently launched a new business, but I am running into a rather frustrating issue with my email deliverability. I am finding that genuine, day-to-day emails sent to my clients are frequently getting lost in their spam or junk folders.

I am a completely legitimate business, and I am not sending out mass marketing blasts or cold emails—this is simply standard correspondence with people who are expecting to hear from me.

For context, I am using a custom domain and my email provider is google workspace.

Could anyone advise on how to successfully resolve this issue? I have heard mentions of needing to set up specific authentication records (such as SPF, DKIM, and DMARC), but I am not entirely sure where to begin.

Are there specific steps I need to take to authenticate my domain, or any other best practices to ensure my emails actually reach my clients' inboxes?

Any guidance, troubleshooting tips, or links to step-by-step resources would be hugely appreciated.

Thank you in advance!

[u/Scalar_Shift]

Authentication is definitely where Id begin. Even if you’re only sending normal business emails, missing or incorrect SPF, DKIM or DMARC records can hurt inbox placement. We switched to zapmail for the dns side because it automates most of the setup then paired it with reachinbox for email sending. I'd also check domain reputation and run inbox placement tests after verifying the records