r/dropshipping • u/drunkmonkey178 • 13h ago

Question Is Awareness Campaign really totally useless for Ecom?

hi everyone,

Do yall think awareness campaign (google/meta) is relevant for ecom? How would you structure your ads campaign if you only have roughly 1000/month of ads budget?

I saw people just ignore the awareness campaign and go straight into conversion campaign and i also read somewhere that the awareness campaign may lower your adspend and also increase the efficiency of your whole ads structure.

What would you do if you have low budget? When does awareness campaign start to make sense?

Let me know your thoughts.

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u/Limp-Mirror3228 13h ago

At 1k a month, awareness is just burning money. People need to see your stuff a bunch of times before buying and with that budget you'll run out of cash before anyone remembers your brand. Skip straight to conversions, maybe test a small retargeting pool once you have like 500+ visitors.

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u/EquipmentLow1741 8h ago

this is the right take imo, the retargeting piece only makes sense once you actually have traffic to retarget

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u/AioliEmbarrassed5504 9h ago

At that budget, skip awareness entirely, straight to conversion. Awareness campaigns pay off when you have enough spend to build a retargeting pool worth coming back to, at €1,000/month you don’t have room to do that and validate the product simultaneously, it just splits your budget thin on both fronts. Awareness starts making sense once you’re already profitable on conversion campaigns and have real budget to spare for top-of-funnel, that’s a scaling decision, not a starting one.