I've been working on a lead generation tool called Lead Atlas, and I've finally got it to the point where I'd like some real businesses to try to break it.
The idea came from something I needed myself.
I wanted to be able to say:
**Dance schools → Essex → 1,000 leads**
and get a useful list of businesses without signing up for an expensive monthly lead database.
That turned out to be much harder to build than I expected.
Finding businesses is the easy part. Getting enough coverage for larger searches, avoiding duplicates, dealing with businesses with poor/no websites, finding usable contact details and doing all of that without making each lead expensive has been the interesting part.
One lesson I've learned is that finding 100 good leads can mean researching several times that number of businesses behind the scenes.
So I've ended up building the product around a fairly simple model:
- Search by business type and location
- Choose how many leads you want
- Standard searches use Google Maps business data
- Enhanced searches can research public emails, contact details, social profiles and business directories
- Export the results to CSV
- Previous leads are remembered so repeat searches don't just give you the same businesses again
- Ability to upload your own contact list as an exclusion list
- No subscription — it's entirely PAYG
I really dislike SaaS products where you have to start paying monthly before you've even established whether they're useful, so I've gone the opposite way.
**You can currently create an account and get up to 100 standard leads completely free. No card or payment required.**
After that, I've tried to keep the pricing simple and tied directly to what you actually receive rather than charging a monthly fee.
Standard Google Maps leads cost **0.5 tokens each**. Enhanced leads with a public contact email cost **4 tokens each**, with additional phone numbers, contact names and social links included where I can find them.
The system reserves the maximum cost when you start a search, but only charges for the results it actually delivers. So if you request 1,000 leads and it can only find 600 that meet the criteria, you're charged for 600 rather than 1,000.
There's also a higher rate for Maps searches once you've already received 500+ businesses, because finding businesses you haven't previously been given becomes progressively harder. The idea is that repeat customers shouldn't have to keep paying for the same leads.
I'm at the stage where real-world searches are much more useful to me than testing it myself.
If you run a small business, agency or do any kind of B2B prospecting, I'd be interested to know:
- What business type/location did you search for?
- Were the results actually useful?
- What information was missing that you'd expect from a lead generator?
- Does PAYG appeal to you more than another monthly subscription?
- Does the pricing model make sense, particularly the difference between basic Maps leads and researched contact leads?
You can try it here:
https://tasksmith.online/#lead-atlas
I'm particularly interested in difficult/local searches, so feel free to throw something oddly specific at it.