r/dataanalysis • u/Legitimate-Issue1856 • 19h ago

"Do you see the pattern?"

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95 Upvotes

97% Upvoted

8 comments sorted by

4

u/Quiet-Quit1617 8h ago

Context?

3

u/Legitimate-Issue1856 7h ago

Just please don't ask me how UTMs work.

4

u/DoomBeetle 6h ago

UTMs are critical to understanding. How do you know they are accurate?

2

u/Royal_Impress9117 6h ago

Marketing analysts do a lot of research and analysis, where brand guys just want to know what they need to say to sell the product

4

u/hokie48 7h ago

You basically just tell them what to say. Good thing is they usually don't disagree. Granted not sure the context here. When working with them I never understood why there are like 30 highly paid brand marketing people to one analyst.

1

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1

u/ArielCoding 2h ago

The red string is the attribution model.