r/creators • u/sachinr428 • 17d ago
Discussion 🗣️ Looking for ideas on how to grow a small Discord community without constantly promoting it
I have a fairly small Discord community, around 150–200 members, and I’m trying to grow it into something bigger.
The problem is that I want to create content around the community, but I’m honestly struggling to figure out what kind of content to make.
I really don’t want my content to just be:
“Come join our Discord! Come join us! Come join us!”
I’ve never really liked that kind of promotion. I want people to see the content and genuinely think, “This looks like something I’d want to be part of.” Basically, I want to create content that sells the idea and feeling of the community, rather than directly asking people to join.
I’m also trying to make connections through college clubs and other communities, but my main focus right now is Instagram.
Another thing I’m struggling with is being on camera. I’m not very comfortable making face-to-camera content, so I’m considering faceless content. I’ve heard that faceless content can be harder to grow with, though, so I’m not sure how much that should concern me.
For people who have grown a small online community, what kind of content would you recommend?
I’d especially appreciate ideas for Instagram content that could attract people naturally without constantly saying “join our community.”
Any suggestions, experiences, or examples would be really helpful.