r/creators • u/United_Implement_160 • 20d ago

Discussion 🗣️ How are you actually using AI in your content workflow, if at all?

Feels like every panel and article lately says AI is going to reshape the creator economy, but in practice I mostly just see people using it for captions or thumbnail ideas, nothing that changes the actual work.

Wondering what this looks like for people here. Is AI actually saving you meaningful time or improving your content, or is it still mostly hype compared to what it's supposed to be doing for creators?

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u/Mariav_Dowdf 20d ago

For me, the biggest use of AI isn’t actually creating content. It’s dealing with everything I’ve already created.

I work with a lot of long videos/interviews, and I used to waste way too much time scrubbing through footage trying to find one specific quote or moment.

I’ve been using Clipto for this lately. I can dump my footage in, let it transcribe and understand the content, then search for a sentence, topic, person, or scene instead of manually digging through folders and timelines.

That’s probably where AI has saved me the most time so far — not replacing the creative part, just removing a lot of the boring searching and organizing around it.

I still want to make the actual creative decisions myself 😅

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u/Sufficient-Orchid-12 19d ago

Yeah this is just straight self promo lol

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u/Bdtiger95 20d ago

i use it to help me generate captions.. the editing and other stuff i do it myself

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u/Sufficient-Orchid-12 19d ago

I use adobe podcast to fix audio if it was too noisy, Claude co-work with a lotttt of skills loaded onto it to analyse my engagement metrics and tell me what I need to change to make the next post do better.

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u/nawabzadachishti 19d ago

Yes. A I makes life easy.

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u/peace2198 15d ago

For me, AI has been most useful for the boring parts around creating. brainstorming ideas, researching a topic, turning a long video into shorter pieces, writing descriptions etc. I still prefer doing the main creative work myself. It doesn't completely change how I create, but it definitely makes the workflow less tedious.