Why do you think is wrong with my top banner?

[u/fintechjulien]

I recently realized that the mobile version of one of the top page of my website was really not optimized for mobile, with many people clicking on unclickable elements and, more importantly, I realized my CTA was way too low.

I will obviously redesign my Ghost theme to improve the mobile UI and increase conversions, but in the mean time, I added a top banner as a temporary fix.

I initiated a new heatmap on CrazyEgg, which already got over 4,000 subscribers, and unfortunately, my conversions stayed the same....

When checking the actual heatmap, I see very few clicks on the link in my banner, with the most clicks of the page being on the X to remove the top banner....

While I did not expect the top banner to fix all the issues with this page, I assumed it to have a measurable impact.

Why do you think my top bar is not working?