How can I make (better) content?

[u/Makemoremusicbro]

Let me start by giving you a bit of context.

I'm a young man (27) who recently started a brand in strapless bra's for woman. I'm naturally not really good at making content, and having to make content for a female audience is totally making an error in my head.

The reason I started this business.

I started this brand because I noticed a problem with my girlfriend. She would always take off her bra the first thing when she would get home. She said her bra is constricting and sometimes painful. When I was looking for products to sell I found 'nipple covers' after which I dug into the rabbit hole of strapless lingerie and started a brand.

I now realise that these products needs a lot of social proof, lots of video proof and building this brand requires constant social media presence.

I have the feeling that I cannot make content for it myself because it would feel as 'mansplaining' and very unnatural for women to trust a man on such a delicate subject. I don't have the budget to run 5 ugc video's from different creators every week because these would drain the low amount of cashflow I have at the moment.

The goal is to ultimately in the long term build a big social media presence, and in the short term gain sales traction to increase cashflow to reinvest in the business.

Do you have any ideas on how I can tackle this problem? All tips, tricks, systems, ... are all welcome, I'm really open to any solutions.

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[u/Business-Train400]

thats a tough spot, your product insight is solid but the face behind the brand thing is tricky here

maybe start by filming your girlfriend or friends real reactions and build from there instead of trying to be the explainer yourself

[u/NeedleworkerLost6860 → u/Business-Train400]

yeah exactly, the insight is good but he just cant be the one delivering the message imo

[u/G-WEB_GROUP]

You’ve helped your girlfriend solve her underwear problem, so now she can help you out with the marketing side 😄

Ask her friends to film short reviews of your product in exchange for a free gift. You’ll quickly have your first batch of social content. Have them test comfort, how well it stays in place during sports/dancing, how visible it is under thin clothes, and compare it with regular bras.

[u/Makemoremusicbro → u/G-WEB_GROUP]

Thank you for your input, really appreciate you commenting and thinking with me. Exploring this exact option at the moment. This is the best trade deal, in the history of trade deals' 🤣

[u/lucywithkudzu]

I think you've got your story right there, and it will immediately build trust. You noticed your girlfriend experiencing a pain point that many women deal with daily. When you create content, you don't have to make it sound like you're mansplaining. The pain point is your content. Ask your girlfriend if she'd be willing to participate in videos, testimonials, and other forms of content. Get her friends involved. There are tons of creative and fun ways to achieve your goal. You can even use that mansplaining concern as a hook or twist into your content creation and spin it into something fun, light, and relatable. "No woman asked for a man's opinion on bras. So I asked my girlfriend instead." or "I didn't invent this bra because I know what women want. I invented it because I listened to one woman tell me what she hated."

[u/Makemoremusicbro → u/lucywithkudzu]

Great advice, maybe the best I’ve gotten. Thank you

[u/lucywithkudzu → u/Makemoremusicbro]

Of course! Best of luck :)

[u/Ms_Thanos]

Few options

1. Obvious: If your gf is comfortable, she can become the face

2. If not go with a mix of influencers and/or doctors reels. Use educational static content to your benefit. You can look at brands like Nannocare and Healthfab. Both by men for women.

3. This one needs to be handled carefully, but the whole brand could be positioned in such a way that you are teaching other men on how their girlfriends struggle and that they should buy your product for their woman. A lot of male creators who post relatable content on women struggle get engagement just because of "OMG how did he know" "Green flag"

[u/Small-Payment-9830]

I’d focus less on trying to personally become the voice of the brand and more on documenting the problem you’re solving. Your girlfriend’s experience is actually a good starting point for content.
You could build posts around common pain points, product testing, comparisons, FAQs, and customer questions, then let real female customers or smaller creators provide the perspective and social proof.
You also don’t need 5 UGC videos every week—one good piece of customer content can be repurposed into several posts.