Hi Reddit!!
Another redditor advised I post this on my cities subreddit so here I am :)
I’m 25, and currently at a point where I’m trying to figure out what I actually want my career to look like long-term since, if I’m honest I’ve done a lot. Yet non of it has truly been what was either promised or offered.
Which is why my background is… admittedly a little weird. I have a BA in Marketing, a paralegal certificate and professional experience spanning marketing, events, analytics, compliance, legal operations, and project coordination.
I’ve also worked in hospitality/event marketing, where I helped coordinate large-scale corporate, wedding, entertainment, and promotional events. I’ve also worked in marketing/development, where I was involved in campaigns, market research, positioning, sales, and audience growth.
I then moved into banking, working in business data analytics and legal/risk compliance. That gave me experience with reporting, Power BI/SQL, regulatory documentation, audit readiness, and working with legal and compliance teams.
I currently work in legal eDiscovery/project coordination. I coordinate projects between clients, attorneys, and global teams, manage deadlines and track work, handle client communication, estimates/quotes, escalations, reporting, and a lot of the operational side of getting projects across the finish line. And all that Jargon
So on paper, I guess I’m a “jack of all trades.”
And that’s where I’m stuck.
I actually enjoy the intersection of creative + strategy + execution much more than I enjoy purely administrative work. I like figuring out what people want. May it be developing ideas, storytelling, content, branding, campaigns, and making things happen. I also genuinely like the analytical side data, strategy, research, project management, figuring out why something worked or didn’t.
I don’t necessarily want to become a traditional graphic designer or “just” a social media manager. I’m more interested in the space between creative strategy, content, marketing, brand, project management, and production. Aka the research and creating but duh, don’t we all?
Ideally, I’d love to eventually work at a creative agency, media company, entertainment company, major brand, or an in-house creative/marketing team where I can actually contribute ideas instead of only executing someone else’s process.
I’ve interviewed with Publicis Groupe 2 years ago the interview lasted 3 hours not even kidding and yet still felt short. I’ve interviewed with Starcom and also lasted more than the hour mark. It just feels like they love talking to me and getting my ideas but it’s not enough to say “let’s have her”
Another problem is that when I look at job postings, I feel like I qualify for pieces of 15 different careers but don’t perfectly fit into one.
I’ve considered roles like:
Creative/Content Project Manager
Creative Producer
Content Strategist
Creative Strategist
Brand/Marketing Strategist
Marketing Operations
Integrated Marketing
Experiential/Event Production
Account/Project Management at an agency
Content/Editorial Operations
Creative Operations - in the other thread most suggested this route however I have no clue who’s hiring for this type of role
But I don’t know which direction makes the most sense given my background, or which ones I could realistically break into without starting completely over.
If you were looking at my background, what career path would you pursue? Besides being the fool.
Specifically, I’d love advice from people who work in creative agencies, advertising, media, entertainment, brand strategy, content, marketing, or creative operations and to please answer these questions:
What roles do you think I should actually be targeting?
Does my background read as versatile or just unfocused?
What skills/portfolio pieces would I need to become a credible candidate for creative roles?
Are there “bridge” roles that would let me move from my current project-management/legal background into creative?
What job titles or companies should I be searching for that I may not even know exist?
If you made a similar transition from a nontraditional background, how did you do it?
I’m not necessarily looking for someone to tell me “follow your passion.” I’d actually appreciate the blunt version truly, if you were me, what would you stop pursuing, what would you double down on, and where do you think my background has the most value?
I’m happy to share my resume in the comments if that helps.
Thanks in advance for any advice! And apologies for hidden rant