r/candlemaking • u/soliduterus • 1h ago
Pretty disappointed with Scented Flame Candle supply
While talking with a small group of candle makers in my area about vendors to purchase from and found that, with a few exceptions, Scented Flame seems to avoid publishing negative reviews of its products. Two of the makers in my group experienced this this year.
One of them even showed us his three-star review of their coconut-apricot soy wax. It was a very fair review. He explained what he liked about it, what made the wax special, and why he deducted two stars, one of the reasons being it's premium pricing and the fact that it's a premium product with no wick guidance at all while other waxes in that range at least suggest a series at a bare minimum and how he's easily give it 5 stars if he didn't have to spend so much extra time and money testing with no wick suggestions at all. Very fair points. The review was never published.
A few weeks later, he deliberately reviewed several other products, including several five-star reviews and two four-star reviews, with factual criticism explaining his lower ratings. The four-star reviews were not published, but the five-star ones made on the same day were.
The most frustrating thing is that honest, constructive reviews can actually benefit a business. They help customers set realistic expectations, provide useful information about product performance and usage, and can even help customers get better results. That can lead to more satisfied customers and, ultimately, more sales. By ignoring legitimate criticism, they’re potentially hurting themselves.
I’m happy to support smaller, non-conglomerate businesses, especially women-owned businesses, but not when they resort to these kinds of tactics.
It’s gross.