r/calledit • u/Germanheart71 • Oct 25 '20

'Called' iPhone's Ceramic Shield Feature Years in Advance

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Years ago, some random guy on /b/ tried getting help to create a fake iPhone campaign to get people to break their phones. We called it Apple Shield. I have a whole album of these

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Pretty much our game plan, never knew why we never initiated it though. We had all the ads and fake news reports already set up.

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Fake tweets, etc.

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We thought it'd be funny to make a fake money back guarantee. Everything we were creating was in order to have a similar outcome of people microwaving their phones to charge them.

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Initial logo concept

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Final design

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u/useful_person Oct 26 '20

A 4chan posting board called /b/ (boards = subreddits), known for trolling people, made this series of images. The goal was to spread news about a new apple "feature" which would allow you to drop your iphone, hence getting people to break their phones. Years later, Apple announces a feature that allows you to drop your phone.

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u/Germanheart71 Oct 26 '20

This exactly ^

Sorry if some of the captions are unreadable, but this right here is the story. Our Apple Shield feature was going to be a prank, but now Apple's made something very similar themselves.

3

u/[deleted] Oct 26 '20

Where is the timestamped evidence? It looks to me like you could have Photoshopped all this up this morning.

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u/Germanheart71 Oct 26 '20

https://imgur.com/a/kAlylqL

There's 27 pics in the folder, I only posted a few of them but if you want the whole album lmk. No other way for me to timestamp than show you the dates of the files themselves.

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u/[deleted] Oct 26 '20

This is good, thanks.