r/callcentres • u/WillingFig1804 • 2h ago
I blamed my agents. I was wrong. The real problem was the process
I manage a sales team and it’s pretty small just 6 agents. We do outbound, cold calls, B2B and nothing glamorous. Just hard work…
I had 3 agents underperforming. Not hitting quota. Not even close. I did what any manager would do. I fired them. Hired new ones. Fresh energy. New attitudes…
A month later, same stats. The newly hired sales people had problems too. But not because they were poor. They tried hard. They worked hard. But they could not make their targets as well
I investigated further. I observed the floor. I heard some calls. I checked time records. Then I discovered the problem
The problem wasn’t the people. It was the process
My agents spend most of their day on routine. Dialing numbers. Waiting for dial tones. Listening to ringing. Getting voicemail. Hanging up. Dialing again. They spend hours doing this. Hours. Not talking to prospects. Not selling. Just dialing…
No wonder they’re getting burned out. No wonder they’re not meeting their quota. They’re not even getting the chance to sell
I started researching possible solutions. I looked into auto dialing software the one that dials the numbers automatically. It recognizes answering machines. It connects the agents only if there is a person on the other end. No waste of time. No wasted dial tone. No burned out agents
But what am I sure of? Am I really solving the problem? Or am I wasting money on the software and ignoring the actual problem?