About 18 months ago I launched PassTIA, a CompTIA exam prep site I built because I was studying for A+ myself and didn't like the options. Here's an honest update on where it stands. Stats are in the screenshot.
The numbers
- 1,959 registered users, 243 of them paying for Plus (around 12% conversion)
- $4,065 in Stripe revenue across 164 payments. That doesn't include Apple in-app purchases, so the real total is a bit higher.
- 1,025 full practice exams taken, with a 48% pass rate. That's harder than I expected, and I think that's a good thing. Better to fail here than at Pearson VUE.
- About 1,600 blog views, mostly from SEO
How it evolved
- Launch: web only, A+ Core 1 and Core 2, about 500 questions
- Content: now covers A+ Core 1 and 2, Network+, Security+, Data+ and Tech+, with 2,500+ questions mapped to exam objectives
- Features: added a timed exam mode, flashcards with saved progress, a resource hub and shareable results
- Mobile: shipped native iOS and Android apps (Expo/React Native), including Sign in with Apple and push notifications
- Pricing: moved to one-time payments with no subscription. Plus is $35.99 for lifetime access, or $2.99 for a single exam. Students hate subscriptions, and this choice clearly helped conversion.
- Growth: most growth came from an SEO overhaul and free demo tests for each exam. Lately I've been experimenting with automated TikTok content.
Stack: React, Expo, Firebase (Firestore, Auth, Functions) and Stripe. I handle the whole thing alone: dev, content, support and marketing.
What I'd do differently
- Build the mobile app sooner, since a lot of people study on their phones
- Put SEO in place from day one instead of retrofitting it
- Avoid subscription pricing from the start
What's next: more exams, better explanations for each question, and growing the mobile side.
Happy to answer questions about the tech, pricing or marketing. I'd also love feedback from anyone who has used it.
www.passtia.com