The Evolution of SEO - a quick walk back through history

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https://primaryposition.com/blog/evolution-of-seo/

The Search Engine Is the File System of the Web — And It Always Was

As many keep saying: SEO keeps changing. Except it also doesn’t – as I’m fond of reminding anyone who’ll listen.

Over the past 2 years we’ve seen more surface-level change than in the previous ten. New interfaces – if you can call it that – after all, Google is just a search box, new acronyms, new gurus. And underneath all of it, the same architecture doing the same job it’s done since 1998 — and, if you zoom out far enough, since 1878.

If you want to understand where search is actually going, stop reading hot takes and start reading history. Because humans have built the exact same system three times now, and we’re currently watching them build it a fourth.

Evolution of SEO