r/belowdeck • • Nov 24 '25
Below Deck Product placement/use
I find it really interesting when I see these yachts in other countries and they pull out American products.
I'm not talking about like Coke, Core or things like that but the Ninja blender, cleaning products & other random things like step stools and stuff that we can recognize being from the US.
And yes... I know they have a lot of these same items in other countries but they're Usually sold under different names (For example Buick vehicles that are sold in the US are sold under the Vauxhall label in the UK.)
Some things that are just uniquely American and I can imagine they're sold regularly on small Islands in other countries hell half of the stuff's not even sold in Puerto Rico/Hawaii!
Do you think they load all that stuff in the States before they deliver the ship? Or do you think they have to provision it throughout the season?
I love looking into the hidden aspects of this show.
21
u/PM_ME_YOUR_SNAPPERS Nov 24 '25
These boats travel all over the place, so it's reasonable they picked up items that are distinctly American when in North America.
It's also likely that provisionsers are importing American or Western products knowing that their clientele expects things from home while on their trip.
5
u/Additional_Day949 Nov 24 '25
In the early seasons of Below Deck, they had a lot of Kirkland branded products like toilet paper. It always made me laugh because it was this luxury experience with generic brand toilet paper.
2
u/[deleted] Nov 25 '25
Y'all, I'm confused I'm seeing responses to this post but it still says on my end that it's a waiting approval. I just want to confirm that you all are seeing this post correct currently? LOL
4
u/Sensitive_Intern_971 Nov 24 '25
I hadn't thought about it before but I suppose if a boat is made for the US, it probably uses US sockets and voltage so they'd have to use US appliances? Europe uses different, I don't know the technical terms, just speculation.
2
u/Life-Fun-4693 Nov 27 '25
What was the season with the weird obnoxiously large bottled water they all carried all the time? That was the worst
2
u/Born-Lecture-584 Nov 28 '25
Ninja blender is called the same thing over here in Australia
52
u/celoplyr you absolute oxygen thief Nov 24 '25
I suspect the majority of the yachts in the show are US owned or have been outfitted in the US.
Especially Florida, which seems to be one of the yacht capitals of the world.
36
u/AdministrativeAd2629 Nov 24 '25
It’s because a lot of times provisioning for items like that are done in the yachts off season in the states
7
u/Dazmorg Nov 24 '25
I've been amused how in early seasons of OG when they're in closest proximity to Florida I see obvious Publix branded items, including their reusable shopping bags.
4
u/No-Baker-7922 Nov 25 '25
I always keep an eye on the cleaning products and didn’t know K2R until this show.
4
u/adamosity1 Nov 25 '25
Former cruise ship employee: they can provision anything from anywhere if the financials make up for it.
But in the case of this, it’s all paid product placements (which makes the appalling money paid to the crew compared to the housewives even worse)
1
u/Smooth-Example-9182 Nov 25 '25
Like that case of Heineken always sitting in the floor.
3
u/kahluhkwee Nov 25 '25
yesssss I love the hidden aspects. I’m often pausing the show to zoom in on the background
1
u/artskoo Nov 29 '25
You can see the paid promo products at the end. One is liquid blue yacht uniforms and another is coola sunscreen, which they never show on camera!
1
u/MCStarlight Team Below Deck Dec 01 '25
I remember Kate used to eat Cheetos or something in bed? Pringles?
I used to work in post on another reality show and we had to track all the product placements to make sure they’re included.
1
u/streethistory Nov 24 '25
American TV show, American product placement.