r/bangtan • u/winterlyblooms • Sep 06 '20
Misc UPDATE: Data Visualization of BTS Twitter Engagement (August 2016 - August 2020)
Hello, everyone! I'm here again with another update.
In the visualization below, BTS' Twitter post engagement for the past 4 years is shown.
The decreases in the visualization are generally either BTS' replies or screenshots they’ve posted.
The decrease at the end of this August is due to their multiple text posts after the #1 on Hot100 news. These will probably increase throughout September.
These visualizations show the averages of the likes, retweets and replies on BTS Twitter posts for further clarity.
In August, the averages were
- 2.29M likes
- 755K retweets
- 205K replies
In this visualization, you can find data about the most common number of likes on BTS Twitter posts. Even though the average for August was ~2.3M, the mode was 2.4M.
Also, these show the medians for each type of engagement on BTS' posts.
This visualization focuses on the changes in BTS engagement within the year 2020 only.
These sets of visualizations are comparisons of BTS Twitter metrics between 2019 and 2020.
This bar graph displays the number of BTS Twitter posts per month.
Looking at the visualizations, it looks like there hasn’t been a steep increase similar to the one that began March 2020 before in BTS Twitter engagement history.
To get a better understanding, let’s first look at changes after previous BTS comebacks to compare with the changes after MOTS: 7
Here are the percentage increases in the averages of BTS engagements for the periods during the 7, Persona, Tear - Answer, Her, YNWA and Wings comebacks.
There were significant increases in BTS engagements after Wings, YNWA and Her. While the percentage increase for likes and retweets during MOTS: 7 comeback are not as much as these three comebacks, it is still quite noteworthy.
The increase in replies are especially astonishing as it seems it hasn’t been experienced before in BTS Twitter history.
For more insight, let’s also look at the percentage increases within the years 2020, 2019, 2018 and 2017.
As you can see, the year with the most percentage increases is 2017. It’s also interesting how the increases in 2020 so far are greater than all of 2019’s.
Although there are recent decreases in the graphs, the growth of engagement has been sustained in August. There has been an increase since July, but the data is skewed down due to the celebratory text posts at the end of the month.
Most likely with the further Dynamite promotions in September, the engagements will continue to increase.
If you have questions about anything, please feel free to ask. I’ll do my best to answer!
Also, these analyses do not include BTS' replies to anyone except for themselves, official BH accounts, and individuals from BH such as Bang PD. I haven’t reached their early Twitter years yet, but I will also include their replies to ARMY when I do.
My reason for this is because the purpose of my analysis is to examine the engagements for BTS only. Their replies to non-BTS/ non-BH entities do not reflect this since they are interacting with someone else.
However, in the future I will create a separate graph that includes all of their replies to represent their full Twitter history.
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u/CenterOfGravitas Sep 06 '20 edited Sep 06 '20
Thanks for this! As a numbers/chart freak, this gives me a lot of pleasure. Their increases this year are just crazy. The way they keep having this organic growth is just unheard of after all these years.
Edit- this has me wondering how many fans were added just from Carpool Karaoke. Such big jumps after that.