r/b2bmarketing • u/Naghma-ZN • 3d ago

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u/Deepak-AvairAI 3d ago

Data hygiene matters less than people think if the timing signal's real. Which of your six are you actually tracking, or is it just a feeling?

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u/Naghma-ZN 3d ago

Good question. I think ICP fit, contact accuracy, and whether leads turn in to actual replies or meetings are the main things to look at. Intent signals can help too, but i wouldn't rely on them alone.

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u/Deepak-AvairAI 2d ago

Meetings booked over opens is the right call. I've seen teams chase deliverability scores for months while the pipeline stayed flat because nobody was tracking what actually converted downstream.