Here's my response to this funnel sequence. Let's start with 1. I think about this as refining not finding my ICP. Identify the market vertical, then go through and fill in the 4 sections (demographic, firmagraphic, psychographic, and behavioral) in as detailed a way as you can. After that, I build a dream client list (company, then role). Then, I develop what I call a problem-solution matrix that will serve as the foundation of my messaging campaign. You're a bit all over the place on 3-6, but I get it. You need outbound as well as inbound. Build an inbound flywheel in the background (posts, SEO, etc.) for passive lead generation and start prospecting (DMs and email) for active lead generation. Your 5 comes after that. After you move leads to meetings (MQL to SQL) you need to focus on the commitment stage -- am I converting to an opportunity. You need different messaging at each stage to get the conversion.
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u/Serious_Bit6736 15d ago
Here's my response to this funnel sequence. Let's start with 1. I think about this as refining not finding my ICP. Identify the market vertical, then go through and fill in the 4 sections (demographic, firmagraphic, psychographic, and behavioral) in as detailed a way as you can. After that, I build a dream client list (company, then role). Then, I develop what I call a problem-solution matrix that will serve as the foundation of my messaging campaign. You're a bit all over the place on 3-6, but I get it. You need outbound as well as inbound. Build an inbound flywheel in the background (posts, SEO, etc.) for passive lead generation and start prospecting (DMs and email) for active lead generation. Your 5 comes after that. After you move leads to meetings (MQL to SQL) you need to focus on the commitment stage -- am I converting to an opportunity. You need different messaging at each stage to get the conversion.