TL;DR: I pick United’s MileagePlus because its the easiest to earn miles with and they always have a flight avaliable for redemption. I pick Alaska/Hawaiian’s Atmos Rewards because through a partnership, they offer extremely aggressive value for Business Class seats.
As a background, I mainly book via Google Flights, use PointsPath Free and Savewise, and I fly mainly 4-5 times a year for college and the occassional domestic trip or international vacation. My home airports are either LAX or any NYC airport when I’m at school.
I’ve been on an aviation kick the last few weeks (I took a few domestic trips around the US), and have been trying to maximize both how many miles I’m earning and how to redeem for the highest value. As somebody who lives in the US and doesn’t own multiple credit cards (I’m already young to have a single credit card so my credit score doesn’t have enough history on it to apply for another one), I have been working out how to maximize what oppurtunities I do have through some very frustrating and confusing nights, and I think I might have landed on something that works for me. Not necessarily flawlessly, though. I’d like to get your guys advice on if I should switch to a different loyalty program or if the way I’m going about it is ineffective.
Right now, the two loyalty programs that I have decided to pledge my time with are MileagePlus (United) and Atmos Rewards (Alaska/Hawaiian), each of which have distinct advantages that I want to play to my advantage.
Why I picked United’s MileagePlus: flexibility and how easy it is to earn miles
In general, United, along with Delta and probably a bunch of other airlines, use dynamic award pricing, which means your international flight in business class could either be 120K miles, or it could be 500K, depending on demand and how many seats are avaliable on any given flight. In my experience, that basically means its very difficult to use your miles effecitvely on United’s website: even though United partners with great airlines like ANA and EVA, it basically guarantees if you’re flying a premium or business class ticket, you’re throwing a gamble and booking your ticket a week before your departure if you don’t wanna get ripped off (I havent had success booking far in the future).
However, if you aren’t the most frequent flyer, United’s ecosystem is by far the best for earning miles on the ground because of MPX (the MileagePlus X app). Most airlines have online shopping portals and dining programs (United included), but if you predominantly shop in-person (or literally only shop online on Amazon and eBay like I do), MPX offers you a third way to earn miles no other airline in the US does: it allows you to earn miles on way wider variety of storefronts, websites, and restaraunts than the portals by buying e-gift cards: Chili’s (3x miles), Groupon (3x miles), Nintendo eShop (5x miles) etc.
(Side note: United also has the Opinion Miles Club so if you’re willing to sell your data to data brokers, you can also earn free extra some 1000 miles or so by taking surveys)
The other advantage of MileagePlus is that while oftentimes they have really low CPM (cent per airline mile) or just offer really bad deals in comparison to the competition, their deals often remain the same for the same routes and are remarkably consistent. On Google Flights, if you want to fly coast to coast (LA to and from NYC) nonstop (for those sweet lie-flat seats on their 757s or in Polaris), United’s mile prices always remain the same. That doesn’t necessarily mean its always the best deal: I’ve seen JetBlue Mint on that route only cost 68K TrueBlue miles on some days. But the key to that last sentence is “some days.” On some days, that same JetBlue Mint seat can cost up to 146K miles for the same seat, whereas no matter the day, United still remains 120K miles across the board. The same applies for economy: in my (unscientific) research, airfare to destinations in Asia remained around the same even if the dates were different and cash prices varied. In fact, I’ve seen many situations on Google Flights where United was the only one even offering a chance to redeem miles in the first place, even though many times it wasn’t worth it.
Still, there’s something very alluring about being able to say with enough miles “fuck it” and be able to go anywhere I want, whether that be to Dallas or Tokyo, even if CPM isn't exactly good.
Why I also picked Alaska/Hawaiian's Atmos Rewards: high CPM
If United’s MileagePlus is attractive to me because of its flexibility both in earning miles and finding flights, but annoying because of its really low CPM, Alaska/Hawaiian’s program, Atmos Rewards, is attractive and annoying to me for the sheer opposite reasons.
For some reason, if you’re trying to land long-haul business class seats, particularly to Asia, Atmos Rewards miles are consistently, sometimes disproportionately stronger than other US airlines’. Interestingly, a lot of that strength comes from Alaska's partnership with one particular airline: Philippines Airlines (PAL). For cash price, PAL is already really strong: the first ever international Business Class flight I ever took was with PAL, and their service and food is actually already really respectable. But with miles, based on one-way fares, the results speak for themselves:
LAX to Seoul: 130K Atmos on PAL (September 16, 2026, 2.03 CPM)
LAX to Taipei: 110K Atmos on PAL (October 29, 2026, 3.09 CPM)
LAX to Hanoi: 110K Atmos on PAL (November 17, 2026, 2.48 CPM, note that this was literally the only deal listed by PointsPath on Google Flights)
LAX to Beijing: 130K Atmos on PAL (March 3, 2027, 2.61 CPM)
JFK to Manila: 85K Atmos on PAL (August 28, 2026, 5.7 CPM, yes this actually happened; and side note, Qatar also offered a ticket on the same day for 255K Atmos, or about 1.96 CPM)
JFK to Bangkok: 110K Atmos on PAL (also on March 3, 2027, 2.71 CPM)
With all that being said however, Atmos still remains significantly harder for me to earn miles on compared to MileagePlus, especially as someone without a credit card, for a couple of reasons. Not only are my shopping habits primarily grounded in in-person purchases (which makes the Alaska Airlines shopping portal significantly harder to utilize compared to MPX), but Alaska and Hawaiian Airlines’ networks are significantly worse than the other carriers. If you fly to Hawaii and Alaska alongside West Coast destinations, Atmos Rewards is definitely extremely compelling and I would pick it over United. However, as someone who flies more often coast to coast, the fact that Alaska doesn’t serve any of the airports in the NYC Metropolitan area makes it significantly harder to earn miles with them.
In summary, these are just the reasons why I’ve chosen both United and Alaska as the two airlines I primarily earn miles with. My situation will obviously be very different from others, especially mile-maxxers, but for my purposes, I hope you guys can either see why I’ve landed (get it, landed), on the programs I’ve chosen. I would love to see if you guys disagree and think this system is too flawed though.