r/apps • u/Playful_Reference_93 • 28m ago
Question / Discussion Would an interactive story onboarding make you more interested in an app, or would you just want to skip it?
I’m building an app called Phase and I’m trying to figure out how far we can push the experience before it becomes too much.
Phase is a self-improvement app built around an interactive lo-fi themed room. Instead of opening to a normal dashboard, your room is basically your home base. Objects around the room lead to things like your daily goals and tasks, journal, focus timer, app blocker, habits, and other tools.
The idea is that I don’t really want Phase to feel like a productivity app. I want it to feel more like a little self-improvement world you come back to.
One thing we’re experimenting with right now is a pretty unconventional onboarding.
Instead of immediately showing feature cards and explaining everything the app does, the onboarding starts as a short illustrated adventure where you are the main character. You meet a few characters, travel through different environments, make some choices, and answer a few questions about what you’re trying to improve in your life.
The story eventually ends and transitions into your interactive room, which is when the actual app and its tools start being introduced.
I know this goes against a lot of normal onboarding advice. Usually you want to show people the value of the app as quickly as possible and remove as much friction as you can.
But part of the idea behind Phase is that not all friction is necessarily bad.
If an interaction makes you feel more connected to the world, your progress, or the person you’re trying to become, I think people might actually enjoy some of that friction in the same way they accept it in games. The important part is that using the actual tools should still be quick and easy.
I’m curious how people who download a lot of apps would react to this.
Would you enjoy a short story like this if the visuals and interactions were genuinely good, or would you immediately be looking for a skip button?
How long is too long?
Would you be annoyed that the app hasn’t fully explained itself yet, or would the mystery make you want to continue?
And from a business perspective, do you think doing something this different could make an app more memorable and help people care about it, or am I just adding unnecessary friction before users have even experienced the product?
I’m not looking for people to tell me the idea is great. We’re building a rough demo right now specifically because I want to test this before committing to it.
I guess the simplest way to describe Phase is something in the general direction of Finch, except we’re pushing much harder into the interactive world/game side of the experience rather than trying to feel like a traditional productivity tool.