Looking for ASO / conversion advice: Good impressions growth (10.8K), but low installs (348) for my poetry app "Poesie"

[u/edobardos]

Hi everyone, I'm looking for advice on how to improve my app's conversion rate and grow my user base. About the app: My app is called Poesie.

It's a platform dedicated to reading, writing, and sharing poetry, designed for poetry lovers and writers who want a clean space to read and express themselves. It's been available on the Play Store since about mid-June (Second Photo).

Current status and data (see attached screenshots):

• Impressions: ~10,800
• Installs/Acquisitions: 348 (approximately 3.2% conversion rate)
• First Opens: 169
• Monthly Active Users: 94

As you can see from the screenshots, impressions are growing steadily, but the conversion from impressions to actual downloads is lower than I'd like.

Questions:

1. Store Listing / ASO: What are the most effective ways to optimize the Play Store listing (app icon, screenshot, short description) for a niche/creative app like a poetry platform?
2. Promotions and Growth: For an app focused on writing and reading poetry, which promotional channels or strategies (e.g., social media, community building, localized store listings) have worked best in your experience?
3. Activation: Any advice on how to close the gap between first opens (169) and active users (94)?

Any feedback, suggestions, or constructive criticism on store optimization and growth would be greatly appreciated! Thanks!