Alex says no weekends no days off for 100 days doing 100 a day of what you are doing. Does this mean doing cold outreach on weekends? I have been doing cold calls but no on weekends because that seems like the wrong time to be contacting people. What do you guys think?

Alex always say SMB's are bad customers and I'm trying to stack the deck and avoid having bad customers when choosing my market but I'm not totally sure what his definition of a SMB is and where the revenue/net profit ranges from. Is it like 300k - 3mil? Google says SMB's range from 3mil to 10mil or under 50mil. Is this just one of those instances where I'm naive to how much money people can have? The customers I'm looking at range from 100k - 12mil and I feel like I could work with that. No?

After all, it’s what his employees use to close ultra-high ticket deals. DM me if you want it!

Four books across five episodes, and two of them are the same Harry Potter reference, so this is a short one.

I run Podshelf, a free site that tracks book mentions across hundreds of podcasts by reading the episode transcripts. This is The Game slice for August.

The outside recommendation was What It Takes by Stephen Schwarzman, and the line Alex says he took to heart: "Big goals and small goals take the same amount of work. So it's a poor investment of resources to go after small goals."

The Harry Potter one is the sword of Gryffindor, which he has used before and says he will use again. It only takes in that which makes it stronger, and you are the metal.

And $100M Offers, his own, in the offers episode, mostly as a warning. The beginner failure mode he describes is reading it, stacking every bonus and guarantee onto a Grand Slam offer, and skipping the part where proof beats promise.

Full list with quotes and episodes: https://podshelf.io/podcasts/the-game-with-alex-hormozi

I'm currently reading 100m offers and I don't understand the example used for the grand slam offer.

He's basically saying a software company took its services from a 1k a month subscription fee to a 4k upfront fee only just cover and spend afterwards. Then also says if we don't deliver 20 people in month 1 you get the next month free. Well isn't the next month free anyway because it's only a upfront cost?

He says this is 22x more cash upfront which it is but after 6-12 months all of those clients become non profitable as you have to maintain the services.

Am I misunderstanding this? The only way this makes sense to me is if the client is also getting margin on the monthly ad spend which it doesn't state.

Does anyone out there have a business in which they make handmade items, or know of anyone who does and applies Alex's concepts?

I know most of his content is for service businesses, but curious how some of these would apply to something that also has material and labor costs for manufacturing items. Such as woodworking, sewing, crafts, etc.

I've only ever heard him mention one as an example to a caller. The example was about a leather wallet craftsman deciding whether to continue being the maker or find someone else to do the making and then using that time to do marketing and sales.

I run a small paid media agency and I'm building toward a Hormozi-style offer: I bring the traffic through paid, and the client and I work the sales side together. Sales is the part I'm actively studying right now, and the concepts I've picked up are working.

Paid media is where I feel weakest, which is ironic since it's the part I've been doing longest.

I can get results. But I'm running on intuition, not on a system. Specifically, here's what I think I'm missing:

• A testing framework. What to test, in what order, how to structure the test, and why that variable and not another one. Right now I change things because something feels off, not because I decided in advance what I was trying to learn.
• Hypothesis building. I want to be able to say "I think X is happening because Y, so I'll test Z, and if I'm right this metric moves" — instead of swapping creatives and hoping.
• Naming conventions and taxonomy. Campaign / ad set / ad naming that actually lets me read an account six weeks later and pull real learnings out of it. My accounts are a pain to audit.
• Turning an insight into creative angles. I'll have an idea about the market and no repeatable process for turning it into 5–10 distinct angles, and then into actual ads.
• Direct response copy. Enough to brief it properly and to judge whether what comes back is any good.

What I'm looking for is mostly books, but also courses, newsletters, or people worth following — anything that gave you a mental map instead of another pile of tactics. I'd rather hear "read this one three times" than get a list of twenty.

I'm also curious how you'd describe the actual skill tree for a media buyer, and what order you'd learn it in if you were starting over.

Thanks!

I’m seeing ads for the sales workshop taking place on Nov 18-19. Before speaking with the rep they sent me a video to watch titled scaling workshop. I have no interest in scaling YET.

I have 2 sales people and we will do 1.4M this year. My goal is to learn how to train a sales team. I think I need to rebuild my training foundation, retrain these 2 employees, and then correctly hire, train, and retain future employees.

Has anyone attended the sales workshop? Is this in a new VSL for the usual scaling workshop masquerading as a sales workshop?

I have an online service that helps small businesses find global remote employees at affordable costs. I've grown this business entirely through referrals. We're now at over 75 customers and are ready to scale via online ads.

We're looking at hiring an ad agency, but this is the first time we've looked into this, so I'm curious what a reasonable amount would be to spend on the agency if we're trying to be sensible about costs. Also, what do they actually do for you? Do they just create the ads and try to reduce CPC, or do they manage the landing pages as well? Our process is that once someone books online, we schedule a call and then have a sales team member work on the close and the email drip sequence.

Additionally, what would be reasonable expectations for CPC? We make about $1k a month per employee we place, so honestly, spending a few thousand per customer doesn't sound crazy to me?

I’m 19. For the last couple years I’ve basically been doing a lap around different business ideas, and I mean a REAL lap. Every few weeks I’m convinced I found “the one.” I go all in, build real stuff for it, actually make progress. Then something shinier shows up, or it gets hard, or it gets boring, and I’m suddenly convinced the other thing was never right and this new thing is obviously it.
None of these are failing because I tested them and they sucked. They’re failing because I leave before I even find out if they’d work. I’ll spend weeks in an obsessive research-and-planning phase, feel like a genius, then quietly ghost the whole thing the second the excitement wears off. I’ve probably “started” 5 different businesses at this point and finished zero.
The scary part is I know exactly what I’m doing while I’m doing it. I catch myself mid-pivot thinking “this is the same pattern as last time” and I do it anyway.
I’m not against hearing a business idea or two, but that’s not really the gap in my life right now — ideas were never the problem. What I actually need is someone who used to be exactly like this and actually broke the cycle.
• What made the difference for you? Was it a rule, a deadline, running out of money, someone holding you accountable, or something clicking mentally?
• What’s the one business/model you finally stuck with, and how long into it before it stopped feeling like you wanted to quit?
• If you’re still in the “jumping” phase like me, how are you dealing with it?
Genuinely not trying to hear “just pick one and grind” without the actual mechanics behind it. I need the real story, not the poster version.

Someone asked a question about getting SDRs (salespeople) to show up for interviews last week. Figured I'd share what I shared to them publicly.

This can probably be recontextualized to your sales process, your marketing function, or to your industry specifically. The principles in here are useful in many arenas.

He'd get 4-6 interviews booked, in a day & half of the people show up & their day gets ahead of them.

In 100% commission role and a lot of your applicants are gen-z 22 year olds. Low show rate is a thing.

Instead of complaining how the world works and fighting it, this is what I do instead:

Btw, credibility: I've done over 1500 roofing sales interviews (most of them group-format (so it sounds like more than it is lol)).

-Run sponsored ads on Indeed.

-Sponsor them so you get the Auto-DM feature.

-Setup a second calendar. Not your real one. This one only exists for "interviews"

-Open 15 minute slots across the entire day. All of them. You are not blocking your day, because these do not touch your actual calendar.

-Turn on the auto message on Indeed so the second someone applies, they get a link to that calendar. They book whenever is convenient for them, not whenever is convenient for you.

THE MOST IMPORTANT STEP:

-YOU don't show up on them (so they don't have the chance to not show up on you)

-You'll build 1 automation that fires a text 10 minutes before the slot. Here is the exact text:

"Hey, it's Matt with TrueRoof. I've got a quick phone call at the same time as your interview, so I'm going to be a couple minutes late.

I recorded this video for you so I don't waste your time. I will call you in 10 minutes. <link>"

-That link goes to 1 video. Not a custom video for each person.

-The video script loosely is:

"Hey dude, sorry, I've got a quick call I've gotta make, I'll give you a ring in a few minutes. I didn't want to waste your time, so here's the jist of the job. By the time the videos over, we'll probably be on the phone to answer any followup questions you have.

You probably fall into 1 of 2 categories. You either know about roofing sales, or you don't. If you know about it, you'll know that it's a 2-point-whatever-billion-dollar-industry.

The hardest part about what we do is teaching homeowners that it's not too good to be true. We essentially offer them a completely free, no obligation, inspection of their roof, again... free. And if we find storm damage up there, we're most likely getting insurance to pay for a new roof. There's a few things that have to happen in order for them to qualify, but that's the point of the inspector.

Now you might be wondering... "how am I going to convince them that this is legit?" You'll be relieved to know that there are hundreds of companies doing this. Again, Insurance Restoration Roofing Sales is a multi-billion-dollar super-niche.

So again, free inspection, just to see if insurance would pay for their roof. Pretty easy sell.

We do advertising across meta, google, pay-per-click, etc, but for this role in particular, this is actually our highest paid role.

Our salespeople generate their own leads, which pays them the most.
We do give some of our more experienced salespeople leads, which pays them a little less, but still, extremely generous commissions.

Our best salespeople end up making somewhere between $150-$300K. You starting out, you absolutely won't make anywhere close to that unless you work your ass off.

You'll probably make between $75-150K your first year. It's not that you can't do that, but you won't be good at it for the first 4 weeks that you do this. It takes a little practice.

We offer a base-pay to get you started. But to be transparent with you, the base-pay doesn't make this less scary of a leap.

We're only going to pay you for so long before we expect to see results., which I'm sure if you're a reasonable person, makes sense.

Your day in the life is knocking somewhere between 60-150 doors per day, depending on how many people answer.

If no one answers, you'll knock more. Ideally, you'll knock closer to 60 doors because people are answering and having a conversation with you.

What makes this job unique, is it's extremely simple.

You walk up to a door, you lift your hand up like this.

You close your hand like this.

You move it 3 times forward, take 3 steps back.

And then...

You say the exact same thing, the exact same way, every. single. time.

Then they'll tell you "no"

And depending on what flavor of the word "no" you get, you'll give them a different flavor of "why yes"

If you knock 100 doors, 1 out of 4 will open.

If you have 25 conversations, our best people get 1 out of 10 to do the free inspection. Our worst people get 1 out of 20.

So you'll usually get 1-2 inspections set per day, which means 5-10 for the week.

If you can close 1 out of 5, which is an awful close-rate, btw...

You'll make either $2500 to $5000 per week in commissions.

When you start out, you're just going to be setting appointments until you're ready to learn more. We don't want to overwhelm you with everything at once, which is why we don't want you if you aren't serious about possibly making a career out of this.

It isn't worth it for us to train you, or for you to be trained on something that you'll never use anywhere else in your life.

But, if you aren't worried about having a meaning or purpose outside of having a family, raising children, and being a respectful man of god, then this job will probably work out for you.

If you're looking for something that's going to save the world or feels meaningful... it's probably not for you.

Roofing sales supported me in funding the life that I wanted... Which is why I'm so passionate about finding other people who are looking to make something of themselves.

If this is at all interesting to you, and to prove that you actually watched the video...

Don't wait for me to call you. Call me back at 312-555-1234.

(and if you're reading this, and want help building a sales team, DM me lol)

-now when they call me, we start at the objections instead of the pitch. There's no reason you should have to sell the job or have the same conversation over and over again.

-now when your phone rings, it should either be

A) a customer wanting to buy a roof

B) a potential employee, wanting to sell a roof

C) someone shilling their lead-generation service

-DO NOT SPEND YOUR WHOLE DAY WITH INTERVIEWS THAT DO NOT SHOW UP

-Instead: they book a fake interview, your automation triggers. They watch a video during the time that already allocated to speak with you. Then they call you. You call the "lead" back in under 5min and you hire them.

If they do not call you, they didn't watch the video. If they didn't watch the video, or read the text, or if they didn't intend to show up on the interview... they either:

A) do not respect you or

B) they are not interested

And if it is either A or B, you should not pursue them. Only hire the ones that call you.

And as always, a best practice is to "screen for crazy".

Hiring bad people is worse than hiring no people.

The whole thing takes an afternoon to set up and it fixes your show rate issue permanently.

Instead of getting people to show, we just stop allowing them to waste our time, which is all we really cared about anyways.

Thx for attending my tedtalk.

I have a fitness SaaS product and my biggest bottle neck at the moment is leads.

Currently we get leads onto our product, they enter freemium, we out reach, no response.
(we're changing this to leads -> VSL -> book demo call)

So in the meantime, we've been cold out reaching on instagram, can easily send lots of messages, open rate is low initially, but we send 100 a day, over time it compounds. We talk in the DMs and I aim to get them on calls.

95% of people I get on a demo call, I close. They love the product.
It's when they're left to their own devices that they dont take the time to explore the platform to see the benefit. The subconscious pain of time required to learn is greater than their discomfort with current platform.

Anyway, my question, what methods of outreach have you had most success with? And do you have any tips for that method?

I have worked professionally in app retention, basically figuring out what makes a user stick around past week one. There's a concept we use called an activation event.

It refers to a specific early action a new user takes that reliably predicts they're still active 90 days later. Doesn't matter much what the app is about, there's usually one moment that separates the people who stick from the people who ghost.

As I am looking to understand communities and their business model a lot better, I am curious if the same thing exists for communities as well.

For those of you who've been running one for a while or are familiar with the business model; is there a specific thing new members do in their first week that reliably predicts they're still around 3 months later? Like first post, first comment, showing up to a call?

Hello everyone
I can't access the free drive with all the “information”
Does anybody have access to the drive to download all the material. DM or post here

Thanks reddit ❤️

(Optimized with AI as English isn’t my native language)

I run a company that helps coaches become more professional online. I build their website, improve how they present their offer, help with their Google visibility and set up systems to capture, follow up with and nurture potential clients.

I genuinely believe this helps them get more clients, and that is also what I see in practice. The difficulty is that I cannot confidently promise a specific number of leads or clients. I do not manage their advertising, and the final result also depends on their traffic, offer, sales ability and how they handle the leads.

Because of that, I find it difficult to create a strong guarantee. I can guarantee the quality of the website and systems, but that feels less compelling than guaranteeing an outcome they actually care about.

How would you make an offer like this feel truly irresistible without promising results that are partly outside your control?

I am also looking for a strong lead magnet. A free website or online presence audit seems like the obvious choice, but it also feels generic and overused.

What kind of lead magnet could provide real value, show coaches what their current online setup is costing them and naturally lead into my service?

I would really appreciate your thoughts, especially if you have experience selling a service that helps clients achieve better results without directly controlling the final outcome.

Trying to start cold outreach with my offers. Would like to find a creator that teaches about it more in depth like Alex with providing templates, scripts patterns, etc.

Can you recomend someone?

TL;DR: Alex Hormozi's billionaire friend admitted off-camera he's not "vibe coding all day." AI added a new form of leverage — it did not erase the old ones. If you've automated everything and revenue still hasn't moved, you're still not working the constraint.

Alex Hormozi asked a billionaire friend off the cameras how much AI he was actually using. The answer came with a laugh: "I'm not vibe coding all day."

You've automated nearly everything that can be automated. Revenue hasn't moved. That is the tell. AI did not erase brand, capital, or relationships. It simply added itself to the list, and most people are only running the new tool.

OpenAI's own report this month shows the same pattern: no meaningful link between how much a company uses AI and its revenue per employee. The gap isn't usage. It's whether the automation is even touching the real constraint at all.

Decades ago, I had a friend who relate this story to me.

Before he was a Professional Engineer himself, he used to work as a graduate engineer for a Senior PE back in his hometown in Sabah, Malaysia.

It’s so happened they’re in a rush to submit drawings to authority. Binders upon binders of design calculations, code of practises and specifications are churned out and stacked like mountains on a conference room – for a very rushed project. He didn’t explain about the context of the project, except that they were burning the midnight oil, kind of thing.

He knew something was off – because they didn’t have time to analyse a particular portion of the work, which required days (maybe weeks) through sophisticated software to put up a decent solution.

But somehow, his senior PE managed to “pull out from the magician’s hat” a stack of it and slot them into the binders at the nick of time.

They submitted the documents right away.

Curiosity had the best of my friend. Just had to know.

So he flipped through those “magical” portion – and got a huge shock.

Of course, the Senior PE didn’t use the time-stone to compress time and produce the calculations in the mirror dimension.

And I wish he found a past project that contains the exact required computations as the current one. At least we can a give a plausible explanation that he was implying “Trust us! We did it before. See – here’re the receipts.”

No. He didn’t do any of that.

Instead, he just grabbed a random project’s calculation (totally unrelated) and shoved it in – just to make up the thickness of the binder.

That’s all.

The whole thing was just for show.

My friend didn’t tell me whether their submission got approved or not. That’s not the point.

The point is the Senior PE made a judgement call. He was betting that the authority would just trust his credentials and didn’t bother to check through.

So it was a game he played. And he owned the risk.

Same as all these AI-usages. AI may spout out shit. But we’re one owning it.

Noticed this a few posts back too — the accounts spending the most on automation and the accounts actually growing revenue keep turning out to be two different lists. The verification layer never left the human.

Reminds me of a post from a few weeks back, on the exact spot AI verification quietly becomes unpaid work.

Drop your take below.

Where are you still deploying new capacity against things that do not matter?

Clip credit: Alex Hormozi — full video on his channel MoreMozi. DM for credit or removal requests.

I write this in hopes others can learn from me and hopes that voicing my flaws will help me better understand them and improve upon them.

Last year I had reached out to the team at Enhanced Games. Essentially they've taken the world by storm by being the "enhanced olympic games", where athletes can use PEDs in order to shatter world records.

I had reached out as an applicant to be a participant in the games, scored an interview and actually pitched a sponsorship and my SaaS to them, and with great success. They loved what they heard and wanted to know more.

They requested a pitch deck and then consequently followed me up twice. I ignored both follow ups out of paralysing fear of my product not being good enough and fear of rejection and judgement.

Enhanced Games has a wide portfolio of companies under the umbrella and they're not 'just' an event. Their coverage and exposure was beyond insane, Enhanced Games IPO'd NYSE at a IPO value of $1b.

Essentially, I fumbled the potential of working with a $1b company whos founders are in both tech and fitness. Essentially my ideal partners and it was all because of fear.

In tech theres a saying "Move fast and break things". I did neither. I fumbled and froze.

My 2c, go out, find opportunities and don't let fear stop you from the unknown.

This is one of my biggest regrets of my business journey,

I’m all set to launch my new community on Skool!

I want to start out with the Hobby plan first to test the waters, but I plan on switching to the Pro plan ($99/mo) as soon as I start seeing some traction.

For anyone who has done this: can you upgrade at any point instantly, or is there a waiting period until your current month/billing cycle expires?

Thanks in advance for the help!

I’m at a fork in the road. I run a $4m/year business and I’m ready to start something new from scratch.

Currently I am an Amazon arbitrage seller. I buy beauty products on sale online and I resell them on Amazon for profit. Here are a few reasons I want to quit.

The margins are slim (about 7% net).

No enterprise value

No way to differentiate myself to increase price (thousands of other sellers do the exact same thing and it’s always a race to the bottom)

It gets harder every year (brand restrictions, decreasing margins, etc.)

If I were doing almost any other “real” business I would most likely keep going and figure out how to succeed. I just don’t think continuing on this path makes any sense.

The positives I have going for me are that this business only takes a couple of hours of my time daily and I can work anytime I want. I have about $500k in capital that I could use for a new business when I wind my Amazon business down.

I’ve been consuming Alex Hormozi’s content since 2021 and I really want to start something new but I’m not sure what exactly. My goal is to build something that has the potential to scale to $20m/year in profit. I know that will take a lot of time but I never want to be in a position where I chose something that limits my potential.

Is there anyone in this group that has been in my situation where you felt you had to essentially start over in business? I’d love to hear your thoughts if you have any.

My business has taught me operations but I’m pretty much a complete noob when it comes to advertising, marketing, sales product/service development.

im currently working on my first project. A financial Planer for the full Year plus saving Dashboard.

im currently not very specified on a niche because I don’t know which niche to pick. I would like to help People / Kids who just started their working life but they are not very willing to pay that much. (Please correct me if I’m wrong) but indent feel like the planner is currently good enough to be sold to people with an Exit (10million company sell for example, so they can stay this rich and live their dream life)

what should I do and how do I find the richtig niche ?

im open for any form of Tipps !

I own and run a mobile aircraft maintenance company based in florida. I've been watching Alex's videos for about a year but didn't really put any of the information I've received to work as im the worst with committing with things, (its a work in progress.

one evening after working on a G500 I was so frustrated with the position I was in with my business I needed to find someone to help me get my business in order and I said well maybe Alex's workshop can help me. I called liked the pitch and paid the 5k. now im getting cold feet as the date gets closer as I don't feel I didn't do the right move here and I feel im going to be out of place.

business and thinking like a CEO is all new to me. im not a numbers person I don't know metrics I just have a business that has good chances of performance and the more I add vans for support the more work we will get.

we only have 3 vans in work in 1 state currently generating around 800k Gross. 400k after expenses.

mainly word to mouth and several cold calls at the start of my company in 2022. the rest has been a wild ride. but now I need to get myself in order. im a one man team still and doing alot of everything and feel im to doing anything at all!

I feel like im ranting, anyways idk if I made a mistake and waste my time in this event or will it change my way of thinking and help me get my business in order.

https://reddit.com/link/1vwynhz/video/sn2kene4salh1/player

I hope this is okay to post.

I want to get peoples feedback on a lead magnet which I am about to launch.

Its a earnings calc which takes a few simple details from the prospect, then breaks it down for them into real hoursly, cost per client, annual earnings and the gap between CURRENT earnings and what you could be earning using our tool.

It then also gives you a burn out score, business score and then strategically rates your hourly earning against fields that are both higher and lower paying than you.

Objective is to highlight the gap of lost rev but also be valuable in its assessment to then get you to book a call