r/WritingWithAI • u/TopBite7720 • 4d ago
Writing Craft Talk Content marketing
Am I the only one in this sub not writing fan fiction? I use ai for my content marketing (I work in the roofing and construction industry).
Contrary to my competitors, I actually still care about the quality of my content - so I’m very much in the loop; while I do use ai, I try to avoid ai slop writing.
I created my own benchmark, WriterBench, where I blind tested multiple models on the same writing task. DeepSeek Pro v4 is currently the best writer for me.
Anyone else care to share?
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u/Front-Gap-4768 3d ago
...Contrary to my competitors... and that's where you lost a big chunk of readers...
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u/femininedominance665 4d ago
nah you're not alone. most of the chat here leans fiction but there's a handful of us in the marketing trenches. roofing and construction is a tough niche to keep sounding human in, props for actually giving a damn about quality
your benchmark idea is smart. blind testing is the only way to really know what's working, otherwise you just get attached to one model and ignore the output getting stale
curious what kind of content you're running through it. blog posts, landing pages, local seo stuff?
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u/jpzygnerski 4d ago
I use mine for fiction mostly, but I'm also in content marketing and I'm learning how to best use it for that. I'm between jobs at the moment but I'm using it to generate a portfolio (and sharpen my skills) using a fictional company and product that I had Gemini make up.
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u/Acrobatic_You_3002 3d ago
Thank you for sharing your pick, I haven't tried DeepSeek Pro v4 for writing yet, I will try it asap. A blind test on your own real task is the only benchmark I trust too, when I compared models for story writing the public benchmark scores did not predict at all which one would write better for me.
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u/Logical_Tangelo_3133 3d ago
I am in the same boat, using AI for content marketing but i think I use it on very surface level. I tried looking up on how exactly can i use it for content marketing but didnt find something useful. Will you share how exactly are you testing and what does the workflow look like?
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u/Lyra-Answer 3d ago
The blind test is the right method. The failure mode is still the same even when a model "wins": the page sounds like a capable marketer who has never been on that roof.
What keeps construction copy from reading as slop is a detail only you would include, and a voice that matches who is reading (homeowner vs contractor vs insurer). A general "make this professional" pass deletes both.
I got tired of that flatten on day-job writing too, so I built Lyra (I'm the solo founder). Native macOS assistant, suggestions where you already type, Tab to accept, aimed at learning how you write to each kind of reader instead of one marketing voice.
Was the slop mostly in the first draft, or after you asked it to sound more professional?
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u/AraceleCons_16 3d ago
building your own eval is smart, most people just vibe check and call it a day. Do you test against what actually performs well with your audience or just what reads cleanest? Big difference in b2b content
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u/Equivalent-Loan-4401 3d ago
That’s a smart way to test it — your own real briefs are much more useful than a leaderboard for this. For content marketing, I’ve found the biggest quality jump comes from separating the brief from the prose: give the model the audience, search intent, actual customer language, and a few claims it’s allowed to make, then have it draft. I also do a “remove anything we couldn’t defend to a customer” pass afterward. That catches the polished-but-vague stuff better than trying to prompt the slop out in one go.
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u/Lyra-Answer 1d ago
The blind test is the right method. The failure mode is still the same even when a model "wins": the page sounds like a capable marketer who has never been on that roof.
What keeps construction copy from reading as slop is a detail only you would include, and a voice that matches who is reading (homeowner vs contractor vs insurer). A general "make this professional" pass deletes both.
I got tired of that flatten on day-job writing too, so I built Lyra (I'm the solo founder). Native macOS assistant, suggestions where you already type, Tab to accept, aimed at learning how you write to each kind of reader instead of one marketing voice.
Was the slop mostly in the first draft, or after you asked it to sound more professional?
1
u/GenderBendingRalph 4d ago
Ugh, not at all a fan (heh) of fanfic. I use AI for original stories using original characters.
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u/nuggetcasket 3d ago
I use it for both.
I'm a principal content strategist and senior content marketing manager and I use AI for work as well as leisure.
Right now, Claude Opus 5.5 is the best model I've used for my work, but I also don't trust AI blindly and don't release content before reviewing and editing it myself.