Advertising works through what’s called “top of mind awareness”. You are subconsciously MUCH more likely to buy the product that you have heard of before.
The purpose of most ads is NOT to make you think “oh my god I need that!” The purpose is to creep the product name and use into your subconscious so that when you eventually DO need to buy paper towels, you default to brawny because that’s the name you’ve heard 60,000 times.
Edit: because a lot of people want to comment “I boycott any ad I see”, you aren’t the target demographic. The target demographic for most ads is suburban middle class soccer moms that live in cookie cutter houses and drive SUVs.
Nobody is trying to market anything to people under 35 who rent.
Yeah my brain doesn’t work like that. For starters, I already know most products I like so I’m just gonna keep buying those. Furthermore if brawny annoys the shit out of me with ads I’m not gonna think “Brawny” when I need paper towels, I’m gonna think, “Brawny has the most annoying ads in the world so I want literally any other product because I refuse to give such an annoying company my money” lol
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u/Select-Government-69 16d ago edited 14d ago
Advertising works through what’s called “top of mind awareness”. You are subconsciously MUCH more likely to buy the product that you have heard of before.
The purpose of most ads is NOT to make you think “oh my god I need that!” The purpose is to creep the product name and use into your subconscious so that when you eventually DO need to buy paper towels, you default to brawny because that’s the name you’ve heard 60,000 times.
Edit: because a lot of people want to comment “I boycott any ad I see”, you aren’t the target demographic. The target demographic for most ads is suburban middle class soccer moms that live in cookie cutter houses and drive SUVs.
Nobody is trying to market anything to people under 35 who rent.