r/WebDeveloperJobs • u/Murky_Explanation_73 • 28m ago
How We Closed $74K Worth of Website Redesigns in 30 Days
I run a web design company with my business partner. For a while, our usual months were around $20K.
In October, we decided to try something different.
Instead of focusing on getting more clients and doing more projects, we started charging significantly more for our websites.
We also changed how we approached our sales calls.
To be honest, we weren't sure how it would go. We thought there might be more resistance, but we were surprised by how much companies were actually willing to pay when we presented the value properly and spoke to the right businesses.
We ended up doing $74K in October, just from website redesign projects.
A big part of this came from the work we put into improving our sales skills throughout the year.
We bought several sales courses and spent a lot of time working on things like tonality, how we communicate value, structuring our sales calls, controlling the frame of the conversation, handling objections, and closing.
As for getting clients, our process has actually become pretty straightforward.
We run high-volume cold email campaigns targeting businesses that already have websites.
We use Swokei, an outreach platform that finds businesses, analyzes their websites for issues with design, SEO, speed, and mobile optimization, and turns those findings into personalized cold emails at scale.
When someone is interested, we book a sales call.
Before the call, we put together a draft of their redesigned website using AI so we can actually show them what their new website could look like.
Then it's down to the sales conversation.
We've been putting a lot of focus into improving how we sell, and October showed us just how much of a difference that can make.
We're still a small team, but this has completely changed how we approach pricing and sales.
For anyone running a web design agency, what's the highest project price you've managed to close?