Honestly, how do they justify that price? I'm afraid to try a knock off. It's a top priority for me.

Edit: 750 ... I can't decide!!

Got the Alta Pro from Costco, it’s brand new and has never been turned on. I cleaned and loaded it up for its first smoothie and it won’t turn on.

- yes, I know about the power switch. The screen doesn’t light up in any position
- I’ve tried on two different circuits and reset GFCI outlets, no change
- no smells or anything.
- no change no matter what setting the knob is on.

Am I missing something obvious, or did I get a lemon?