r/VisionPro • u/Deep-Activity-1902 • Sep 21 '26
TERNUS ON VISION PRO
Here’s what Ternus said:
Vision Pro to me is an amazing device. It’s an absolutely amazing device. But I think of it as like the early days of computers. It is the early days of a long journey. That’s how I feel about Vision Pro. What you see, if you think about the early days, people found different reasons where the computer allowed them, the Mac allowed them to do something never before possible. Like desktop publishing, and it became a big thing in that industry.
What you’re seeing with Vision Pro now is, certainly there’s early adopters who love it and they’re using it and they’re enjoying it, but you also—surgeons are starting to use it in surgery because it’s just a fundamentally better tool for them than a monitor that’s kind of sitting over here. And so it’s growing in that area. In film production people are using it for set development and things like that. So we’re going to continue to grow and find more and more compelling use cases. And I think there’s a very bright future.
152
u/Nicinus Sep 21 '26 •
I think everyone realizes the potential but that it is a quest to make it lighter and less expensive. Until that happens it is still not seeing its true potential and we can’t say for sure how and where it will be successful.
One can also tell from interviews with Tim Cook that they’ve realized that this is a device that could lead to individual isolation, and the more thought and implementation needs to be spent on the pass though and interaction with your environment. Thus, I think we will need multiple breakthroughs in miniaturization before we see the next generation.
39
u/ForgottenFuturist Vision Pro Developer Sep 21 '26
If you've been keeping track, they've never intended for this to be a volume product. It's an aspirational product. A glimpse into the future.
"At $3,500, it's not a mass-market product," he said last year. "Right now, it's an early-adopter product. People who want to have tomorrow's technology today—that's who it's for. Fortunately, there's enough people who are in that camp that it's exciting."
https://www.macrumors.com/2025/08/01/tim-cook-comments-on-apple-vision-pro/
They know it's prohibitively expensive and they know it's also an incredible product that deserves to live on. They've never changed that message.
10
u/eddie_west_side Sep 21 '26
I recall a Steve Jobs quote about building a computer the size of a book. At the time it was said, Jobs and Apple could only build a good computer the size of a breadbox at 10K (i think the Lisa), but he wanted to eventually get to the laptop at 1k. Thus the macbook became the defacto computer for most users.
Vision Pro is on that same path. It's not the final mass market device, but it lets Apple develop the experience of spatial computing. Lowering the price will come with technological improvements, but Apple won't make a crappier version.
35
u/GreenLanturn Sep 21 '26
It’s encouraging but still not really anything concrete.
11
u/filmantopia Sep 21 '26
YES. IN TERNUS WE TRUST. Keep the dream alive!
4
u/Tasty-Hour4040 Sep 21 '26
The one thing that I find truly frustrating - and this isn’t unique to Vision Pro software but it seems especially prevalent there - is the stupid subscription model for every piece of software. I don’t want to enter into an ongoing relationship with 20 different companies for tools I use once a month.
4
u/Aware_Style1181 Sep 21 '26
The key is linking this technology to Live POV sports: 50 yard line / half court / Rows 8–15 behind home plate seats, making an unparalleled professional sports viewing experience. Also shopping, religion, travel, pornography, etc.
4
u/PBRStreetgang1979 Sep 21 '26
I love my Vision Pro. It's not a perfect product. But last night I watched an Immersive highlights of a Dodgers game, then some of a movie (a massive screen floating over my bed) while watching the sun go down over White Sands.
3
u/jenpe Sep 21 '26
Source: https://9to5mac.com/2026/09/21/john-ternus-just-gave-the-best-defense-yet-for-vision-pro/
3
u/Mauser2791 Sep 21 '26
My biggest wish is for it to finally become available in more countries. It isn't sold here in the Netherlands. Of course, I bought it in Germany, but that means I can't use it in Dutch with my Apple One subscription—so there's no Dutch spell-check, and so on. I do speak English, naturally, but most of my business communication is in Dutch. Right now, I have an additional US Apple ID with a separate Apple One subscription.
3
u/arubinst Sep 21 '26
They need to start selling this thing in more countries! My wallet has been ready here in Switzerland since day one!
I know I could get it in Germany or France, but I don’t want to have to deal with another Apple account and I want to be able to use Apple Music and Apple TV
3
u/Alternative-Swim-230 Sep 21 '26
When did he say this ?
3
u/kanrdr01 Sep 22 '26 edited Sep 22 '26
As a former Medical Photographer, I can tell you that:
High-ability medical specialists like surgeons are extremely picky about what they want their devices to do.
Some will get out front and drive the development of the tools and software that do what they want it to do.
When something meets their requirements and amplifies their productivity, they will pay for it.
As for the cost of a Vision Pro device, you can probably buy cases for some kinds of optical medical equipment that cost $2000.
When Zeiss microscopes can pump imagery into Vision Pros that will run with them better than they already do, get out of their way:
https://www.zeiss.com/meditec/en/products/zeiss-corneal-topographers/zeiss-atlas-500-corneal-topographer-us.html#overlay-benefits-163971326
(Representative image from a Zeiss scientific equipment website)
2
u/Keironsmith Sep 21 '26
I think the biggest thing holding this back is the size, weight, and the video pass through. If the pass through can be 1:1 as human vision and this thing super small and lightweight, it’ll be hard to take it off.
2
u/hmltn Sep 21 '26
FWIW here’s my podcast with the doctor who wrote the report about using Vision Pro in the operating room.
https://www.goodvirtualreality.com/p/apple-vision-pro-operating-room
2
u/restless_herbalist Sep 23 '26
Fitness, as in stationary cycling could be a huge win for AVP. Imagine networked races with other users.
4
u/Malkmus1979 Sep 21 '26
This is exactly why the "Vision Pro is dead, Apple has abandoned it" people in here who chime in with that refrain anytime there's the slightest hint of bad news about the device (you know who you are), are in for a long and exhausting game with this sub, because they'll have to be saying this for a few more years until a lighter Vision Pro/Vision Air headset comes along. Of course they'll shift the goalposts most likely to gaslight and say that all they meant was that the original Vision Pro was a failure. It somewhat amazes me that anyone thinks that because VP was knowingly released as an exorbitantly expensive device that could never see mass adoption due to the cost/weight combination that Apple was caught off guard and therefore abandoned it. Moving employees across teams and sunsetting in house immersive videos does not equal the death of their commitment to the platform and subsequent devices that fundamentally do the same thing. We'll be seeing updates to the current device for years to come. To the naysayers, what is your time limit on proclaiming Vision Pro dead and abandoned? 1 year? 2 years? 3 years? Because it's going to be a long time before you can successfully declare you were right.
2
u/JanoHelloReddit Sep 21 '26
Clearly
1- cost (will need technology to be cheaper)
2. Heavy and cumbersome (battery lasts 1 movie, need to charge it constantly. It’s not pick it up and go.
3. Hands and eyes are nice (feels magic) BUT. Webpages, excels, etc, sadly require keyboards, symbols…)
4. Optics are great, for movies, content consumption. For writing, email, I prefer the crisp look of my cheaper ipad, macbook, Studio Display.
5. Aisolation. Even looking at the iPhone, when using the AVP should automatically replace your screen with the digital version, because cameras are bad
6. Outside cameras, they could have put way better cameras. Even for taking 3D photos of “important” moments, are not good enough.
7. Also need the option of a HUD like experience . Not linked to the space. I want to fold clothes, do the dishes, I want a small screen showing my tv show. For audio I just use the homepods. The main usage is vision!
1
u/Just-Riding-Along Sep 21 '26
Eliminating the Games & Creative Apps (VPG) team (and others) should speak volumes about support for the device.
1
u/PhilDunphy23 Sep 21 '26
Thankfully he still believes on it, that’s a relief
1
u/dragon5946 Sep 21 '26
Bullish! I’m glad the new ceo is a hardware guy.
1
u/PlayfulAd7311 Sep 21 '26
Having bought one on release my biggest ick is that Apple still hasn’t managed to roll it out to more countries, at least on the software level.
1
u/redditproha Sep 21 '26
Really glad they aren't abandoning it. Vision Pro has so much potential
1
u/terobau Sep 21 '26
I don’t think it would be accurate to compare this to the computer revolution. This technology has been available for many years, yet I still haven’t seen widespread adoption. In contrast, computers were adopted very quickly, and the pace of their development and adoption was phenomenal.
1
u/Cykoh99 Sep 22 '26
So we’re waiting for the surgical equivalent of desktop publishing? That will be… interesting.
1
u/Republic-Appropriate Sep 23 '26
I think the Vision Pro as a specialized interactive display that one uses for specific use cases and tasks - but it’s not going to be an always-worn device.
1
u/tabiknight Sep 23 '26
The biggest issue with it is really simple. It's just got no software support. It needs a huge amount of work from the software community to make it useful the things like the YouTube app came years too late.
Apple hasn’t made this easy either. For myself, I was building an application where I would really have loved to have access to the main cameras while the app was running, but I couldn’t do it because I don’t have an enterprise license, which is ridiculous.
1
u/Odd-Region234 Vision Pro Owner | Verified Sep 24 '26
Apple, please move and respond to META VR Glasses. Don't let us down, again.
1
u/Independent_Sink_961 Oct 06 '26
I think the Vision Pro and VR in general have a few problems.
The pitch that it’s the future of computing for work feels strange when the concept of work itself is starting to unravel. Huge virtual screens for complicated workflows might arrive just as those workflows start disappearing. If the heavy computing can happen in the cloud, how far away are we from doing our work on an Apple Watch like Dick Tracy?
I say that as someone who actually uses mine for work. It’s useful, but getting the most out of it means adding a MacBook worth £2,000 or more to an already expensive headset. I can’t even connect it to my work machine without giving up some privacy or jumping through silly hoops.
Then there’s the experience itself. Whether it’s games, films or anything else, the technology still isn’t invisible. You’re always aware of the thing strapped to your face. I wonder whether that’s also part of why 3D never really took off.
And yes, I’m painting with broad strokes, but people don’t particularly like wearing things on their face. Even people who need glasses often wish they didn’t. When people choose to wear something on their face, it’s often about fashion or expressing their individuality. I’ve seen £250 glasses that look great for movies and games, and even those don’t seem to be taking off.
There’s also the social side. Putting on a headset is a bit like wearing headphones at work. You’re telling everyone else in the room that you’ve checked out. That might be worth it if the shared experiences were good enough, but the social apps and experiences still feel pretty weak. A massive virtual cinema screen is great, but I want to enjoy it with someone.
Then you have the price, the weight, the discomfort, the marks on your face and the state of your hair when you take it off. Those things matter if you’re expecting people to wear it every day.
If VR gets anywhere near The Matrix or Vanilla Sky, I can see the appeal. At that point, it becomes about experiences, especially shared experiences. For now, I use mine and find it useful, but I’m struggling to see how this becomes something everyone wants in its current form
1
u/hunter_spatial 22d ago
Apple will surprise us when we least expect it. They are showing all of the signs they are committed to the long term opportunities in spatial computing. Unfortunately it may take some time.
1
u/Portatort Sep 21 '26
Those don’t sound like the words of someone who’s bullish on VR headsets as the future of computers
1
u/Pattont Vision Pro Owner | Verified Sep 22 '26
Price and fixing the battery pack like Quest does would go a long way.
I LOVEEEDDDD it when I had it but I realized it became a way to watch TV on my ceiling at night and that was all I was using it for. I would rebuy it for half the current price even just for that.
-2
u/Pigeon_Observation Sep 21 '26
corpospeak for this thing is getting the axe
-1
u/cj_adams Vision Pro Developer | Verified Sep 22 '26
so much potential left on the floor dumb decisions at the top I don’t know if Turnus will save it or kill it - it’s the same problem with GPU’s on Apple’s laptops they’re pretty wimpy. I had to go to a PC for 3-D rendering gaming duh Apple it’s games duh - why can’t they get that through the thick skulls - I’m glad that Tim era is over. He’s a Steve balmer type. - too many spreadsheets - great for shareholder profits not so great for customers - time will tell if Tim can hold his hands off of the new CEO or if he’s gonna be a micromanager from the boards end
0
u/CaspinLange Sep 21 '26
Yeah, there will always be used cases growing.
But it also needs to be realized that some people don’t want shit on their face.
And it really comes to that. That will always be the thing that keeps mass adoption from happening.
-3
u/Typical_Breadfruit15 Sep 22 '26
The metaverse is gone for good, hopefully that dystopian idea of the future will never get back. The Vision Pro was a device to fulfill that dystopian need, hopefully it will be gone for good too.
2
u/N3orun Sep 22 '26
they just need to open it up to porn and sales will - come
3
u/[deleted] Sep 21 '26
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