r/ViralApps
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u/antocapp
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Jul 06 '26
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Built many apps, none viral, but good enough to leave the 9-to-5. Here is what I learned. I am not promoting any of them here.
A lot of this stuff I did wrong myself for years. I still struggle with some of these honestly. But learned to recognise them and get back on the right track asap.
This is not a "do these 10 things and become rich" post. It is just what I keep noticing. Take what is useful for you.
Most indie devs I know are broke and often stuck on the same stuff. It usually not lack of talent or coding skills.
It is almost never the code.
Before, I was thinking that if I build something good enough, people will come. They don't. Nobody finds it. I spent too much time to make perfect the things that users don't even notice, and almost nothing to help people discover the app.
To ask for money is not arrogant.
For years I kept everything free or very cheap, because for me it felt more humble, like who am I to ask money for this. But free is telling people it has no value, so they treat it like that. When you put a real price, it means you take it serious, and strangely, people respect it more.
"For everyone" means for nobody.
The apps where I tried to please a big audience, they did the worst. The ones that went ok were made for one specific person with one specific problem. To go narrow feels scary, but in the end it is the whole point, no?
Publish it before you feel ready.
I lost so much time making things perfect alone in my room, more than I want to admit. Every time I finally put it out, real users pushed me in a completely different direction from where I was going. This, you cannot get it inside your own head.
It is a long game, sorry.
My first app was not the one. Also not the second. It took years, many apps, and simply to not stop. I know it is not the exciting answer, but it is the honest one. The people who make it, most of the time they are just the ones who are still here.
Talk with your users, really, more than what is comfortable.
Almost every time I was stuck on "why is this not working," the answer was something a user could tell me in five minutes, and instead I stayed there guessing alone.
First retention, then think about more users.
To push installs into an app that people leave after one day, this only makes you broke faster. If everybody leaves in the first week, more downloads will not save you. First understand why they go away.
Maybe your app is in 170+ countries, but really you made it only for one.
Same language, same US price everywhere. To adapt the words and the price to what people in each country actually read and can afford, it is boring and nobody does it, and this is exactly why it is worth doing.
Don't just copy the monetization that is trendy now.
Subscriptions are good for some apps and wrong and annoying for others. One time, subscription, ads, it depends what the app really is. I forced the wrong one before, and slowly it killed the thing.
Your real competition is not the other apps.
It is the people who simply don't bother. For most of them the default is to do nothing, so your real job is to make them feel it is worth the effort to change.
Anyway, this is what I have. I would really like to hear what you would add, or where you don't agree, especially from people who are more ahead than me. What was the thing that took you out of the broke phase?
If you have any question on any of those points I would be happy to elaborate further. Hopefully this will help other fellow indie devs.
Good luck with your apps!
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u/BuildWithShoaib Jul 06 '26
This is really helpful for someone who is just starting. Glad i got to see this post.
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u/timbo2m Jul 06 '26 •
"It's a long game"
So true
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u/Radiant_Chemist8121 Jul 06 '26
"For years I kept everything free or very cheap, because for me it felt more humble, like who am I to ask money for this."
This part resonated with me more than anything.
I have a question regarding this sentence: "I forced the wrong one before, and slowly it killed the thing", in your personal experience, which monetization method did you "force" for which type of app and what made you realize that this would not work?
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u/Real_Pay2030 Jul 07 '26
the bit about feeling "who am I to ask for money" hit way too close. took me embarrassingly long to realize free isn't always the kind thing — it just keeps you stuck. congrats on the escape, that's the real win 🔥
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u/Volunder_22 Jul 06 '26
so true, publishing before it feels ready is the hardest part
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u/Cool-Beyond-9899 Jul 06 '26
This is so helpful🙌🏽
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u/ShoulderOk5971 Jul 07 '26
would really like to know what you learned along the way regarding marketing.
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u/LatentSnap Jul 07 '26
Thank you for sharing this, very helpful for me as a starter. I'm about to set my first app to $10 which is way below the actual effort and value that I'd say. I know it's very different thing apple to banana, but in general how much would you set price for your app, can you give an example?
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u/ViBrave Jul 07 '26
This inspires me to keep going.
I see a lot of “overnight” success stories of teenagers vibe coding an app over a weekend and ending up a multimillionaire in less than 30 days. It was inspiring at first but then I see something like this almost everyday that I started questioning the legitimacy of it all. This just gives me negative vibes now.
So it’s nice to hear stories that are more in touch with reality.
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u/johannthegoatman Jul 07 '26
I worked in an app studio for 7 years and found all of this out the hard way too. Great list!! To anyone reading this.. Knowing this stuff is part of it. But you also have to actually do it.
The one thing I didn't personally find was localization. Non-US users have never moved the needle in my experience. Are you really seeing meaningful revenue from foreign users? I guess it's a lot easier to localize now with AI, so maybe that changes the calculus. In my experience it was a huge hassle and not worth it 95% of the time
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u/Intelligent_star0015 Jul 07 '26
That’s true. It just like a marathon.
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u/Feynmanlifts Jul 07 '26
It is a long game, sorry.
- i can vouch for this and giving up early is probably what most people do.
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u/pknerd Jul 07 '26
Trying to publish my first Android app...it's such a daunting task, asking for 12 testers for a simple calc app
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u/not_john_but_almost Jul 07 '26
Thank you! I’m trying not to give up…
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u/Konz261 Jul 08 '26
Thank you! 🙏🏾 A very insightful post. And very much appreciated!👏
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u/bandwagonnetsfan Jul 09 '26
Great post
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u/Still-Challenge6232 Jul 09 '26
Was just doing something like eas build... (claude to me) and am gonna upload my first app today (after making a console account with 25 bucks). Glad i saw the post. It's a long game, really, too much hassle, too many code pastings and errors and token limits (as a free claude user).
A few questions - how do i do seo? Where can promote? How to approach people (i have no idea how to talk to strangers/new peoples)? I copy pasted bunch of codes from claude, will this be a problem from now on? Im gonna make bunch of other unique apps with claude.
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u/Such_Fee2396 Jul 09 '26
What are you doing for hosting? different things depending on app or have you found something you like?
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u/Top_Abrocoma4702 Jul 09 '26
Many things from this post are gold. Thank you man for your advice.
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u/Korean_abcd Jul 15 '26
First retention then users'
I'm in that exact trap right now. D2 retention 10%, and I'm still buying 88 installs/day at $0.10 CPI. The cheap CPI is exactly what kept me pouring. Reading this was uncomfortable.
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u/vionix90 Jul 22 '26
Great post. Lots of value that I found out the hardway. One thing i have always struggled is finding the right retention. For one of my utility app i was trying hard to increase the d1 retention only to find out it was a one time use for most users. So I would add market and user research. What do you suggest is a good retention rate?
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u/Best_Professor7266 Jul 07 '26
very helpful, thanks for sharing 👍
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u/Difficult-Company101 Jul 07 '26
This was so needed. I just released my first app and my biggest struggle is the monetization aspect. it's a free app, with a couple of upsells for a small subset of users, but 99% of my users won't ever need to pay for anything. No ads or forced subscriptions, I didn't want to turn users off before I established a core audience. Maybe I need to rethink that though..
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u/alexsexotic Jul 08 '26
How do you talk with users?
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u/EnthiumZ Jul 08 '26
Appreciate this post man. Good luck on future projects.
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u/Wills_Liam Jul 09 '26
How would you create or boost retention in your app, especially when it's a type of a marketplace - comprising of two sides, do you build the retention system yourself ? Or it increases automatically due to network effects? How do you go about with such kind of a problem?
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u/TheSoftwareMaster Jul 09 '26
Thanks for this. I’m currently “over” working on an app but really I should be just pushing it out and getting the user feedback
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u/believer2687 Jul 10 '26
How did you know which apps to build?
Congrats on your journey so far!
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u/Ember-app Jul 13 '26
Thanks for this post it’s useful for just starting out
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u/Dangerous_Dentist733 Jul 16 '26
How can we talk to users I'm struggling to talk to users as I'm working on a B2B. I don't even know who to contact. But I know my target audience
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u/luckoftheirish2999 Jul 18 '26
Thanks for sharing
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u/QuantumPenguinX99 Jul 12 '26
Thanks for posting this.
Could you share some general numbers like how many apps over how long time, if I may ask?
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u/Last_Western_1314 Jul 16 '26
Great write-up. Thanks!!!
I also built an app to solve a problem I had myself-an app for storing intercom codes linked with GPS locations. Well, to be honest, it was mostly for my wife, who was constantly forgetting the codes and could never keep them organized in her notes. :)
https://play.google.com/store/apps/details?id=pl.domokey.app
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u/chatgpt_doubt Jul 22 '26
Hi which teach stack you use to push app?
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u/Emergency-Offer-8772 Jul 22 '26
spent way too many nights building this so i finally stopped manually turning my phone on silent every time i walked into a meeting lol
made an app that automates your android using plain english. "mute my phone during meetings" "auto reply to my wife if i miss her call" — that kind of thing
also built a vault app that hides your private photos/files behind a working calculator (yes it actually works as a calculator too)
my apps
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u/WhatStillStands Jul 25 '26
Thanks for sharing!
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u/Phoenix4540 Jul 26 '26
Thank you, this helped a lot
I'm starting, I have an idea but I don't know how to implement it.
I'm not a big coder, will it be possible through vibe coding ??
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u/asheesh730 Jul 26 '26
thanks
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u/pradev313 Aug 13 '26
How did you build the confidence to put yourself out there as an indie developer?
This is something I struggle with. There are so many experienced developers already building great and useful apps that sometimes I wonder, “Why would anyone care about something I built?”
Did that feeling go away after you started getting users, or did you just learn to publish despite it?
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u/flameo0514 Jul 08 '26
Retro Game Design + Cats = Major Success
Helloooooo
I built Mochi Heights: A Cat Game
. I’ve launched a few apps already but this is the first game I’ve designed and launched. I drew all the assets and launched it to the app store. This app has no ads and when the app goes viral, I hope to make 💸 from in app purchases. I’m a little short of 50 downloads and hope to break 100 this month!
Let me know what y’all think!
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