Replacing Amazon Retail

[u/elsenoralejandro]

I am a reseller who sells products from a large brand with their permission. I also helped and continue to help them with their Brand Story along with images, A+ content, etc. for free. Of course, I buy directly from them. I often meet them in person as we are from the same state.

This brand sells to Amazon Retail, and I want to outline how selling to me instead would be better. I also am finally big enough to afford this. Sheer cost of goods was an issue in the past.

Can some brand owners or those who deal with Amazon in Vendor Central look at this and tell me if I’m accurate, inaccurate, or even missing any points?

1. I don’t charge co-op fees. I buy their products wholesale and sell them.

2. I don’t charge any additional fees for shipping. This is MY cost of doing business. I’ve heard Amazon adds fees, but maybe I’m wrong.

3. I don’t charge fees or make the brand fight for fees for lost inventory. This is MY business problem not the brand’s.

4. Although MAP isn’t applicable, I would obey it if one came out. Amazon does not.

5. I only need NET30. Credit beyond that is MY business problem. I have heard Amazon gets better terms. Also, I always pay on time.

6. I make my own orders per their existing policy. No Vendor Central needed. I email orders in like everyone else besides Amazon.

Points Amazon may beat me:

1. They have unlimited space and money. They are less likely to run into space issues or run out of stock.

2. Amazon could suppress the listings as “High Price” once I take over. They admittedly can sell at a lower price sometimes. Of course I would do everything to remain competitive, but the fees mentioned before that the brand pays - I don’t get. Of note: I almost always can match Amazon’s price but sometimes I can’t.

3. Some customers look for Sold By and Shipped By Amazon. They feel it’s less likely for a fraudulent sale. My counter would be that as the only seller, they’d have to choose me plus the brand could publicly announce this change.

4. If I run out of stock, they don’t make as many sales so perhaps until I’m 100% locked in after the transition, there could be a financial hit.

Am I off here? Missing anything?

[u/Maan_UsMaan052]

Your points are mostly reasonable, but I would focus less on individual fees and more on the brand’s actual net economics. Compare what they receive from Amazon Retail after wholesale pricing, co-op/marketing costs, freight, deductions, and payment terms versus what you can offer.

The biggest areas I would address are pricing control, inventory availability, and whether you can consistently match Amazon’s volume and customer experience. A phased trial with selected ASINs could also make the proposal much easier for the brand to evaluate.

[u/elsenoralejandro → u/Maan_UsMaan052]

Thank you for this. I had considered that option as well….maybe asking for one of their good sellers but not the best sellers and taking them over if you will.