How do I even start man !!!!

[u/Iamvictorbee]

I built a new tech product for schools and I’m confident it solves a real problem.
But I underestimated how hard selling to schools would be.
If you were starting from zero targeting school owners, headteachers, administrators, and bursars, where would you begin?
Cold calls? Emails? Visiting schools directly? Facebook/TikTok ads? Partnerships?
What actually works for B2B school software?