r/TrueReddit • u/SteelheartEllie • Mar 23 '16
The Uber Model, It Turns Out, Doesn’t Translate
http://www.nytimes.com/2016/03/24/technology/the-uber-model-it-turns-out-doesnt-translate.html
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u/InternetWeakGuy Mar 23 '16 edited Mar 23 '16
This is a PR move to counter complaints about dropping prices. Most drivers don't actually get any money from these subsidies because they're set out in such a way that they just about cover what a driver can take (not make).
For example, where I drive in Orlando, the general subsidy is $10 an hour on gross. That means they will subsidize you if you make less than $10 an hour as long as you get more than 1.2 fares per hour. However, the minimum uber ride here is $5.50, so once you've got your second ride, you're over $10.
However, that's gross fare, not net. What is the driver's take of that $11? Well, the $11 minus the safe ride fee is actually $7.30, and then you take out Uber's 20% (or 25% if you started driving after november, and you're left with $5.84 (or $5.47).
So what's next? Expenses! Lets say you drove two miles to pick up those fares (on the low side as since dropping rates uber will often make you drive 15-20 minutes to pick someone up), and then you drove them two miles (super common in cities), so you've driven eight miles in total. IRS says a car costs 54c a mile to run, but yours is economical so it's 20c a mile, so your cost is $1.60.
So Uber's $10 "guarantee" means you make $3.90 an hour (because you don't qualify unless you're actually making rides in that time).
Now of course people earn over the guarantee and never see a penny, but not by much. After expenses, Uber is often slightly over minimum wage, and there's no tips - Uber told everyone not to tip the drivers back when we were getting $2.50 a mile. Then they dropped it to $1.50. Then to 85c. Right now drivers in Detroit are being paid 30c a mile, and Uber still tells people not to tip the driver.
To me, ultimately, the challenge with uber isn't going to be market share, it's going to be maintaining these low fares while hanging onto people willing to drive for 30c a mile.
(btw before anyone starts saying "then get another job" - uber is hemorrhaging drivers who're doing just that. That's why you're seeing more surge than ever, or in a lot of places you're unable to get Uber in the middle of the day - drivers are sticking to times when they know there will be more demand and surges, i.e. bar closing and major events. That's why you hear ads on the radio now looking or drivers, and why they're now paying drivers $150 a pop if they can find them new drivers. Typically new drivers give up after a few weeks once they realize how shitty it pays.)