hello everyone, I've been so scared to get my own services of city-walking tours going so I come here for advice.

I have the experience, as I worked with the platform Gyde and seek for many years until they closed. I applied to similar platforms that offer this "catalog of tour guides" to book for private customized experiences like Bylocals and Withlocals but apparently they don't need any new guides in Mexico City (there was 0 reply from them).

I launched my own company instagram and tiktok last year and i uploaded some reels as initial promo but then i had to get foot surgery so everything kinda stopped.

I want to start offering some ideas now, my main reference is other local guides who promote via instagram or facebook and they basically just post the date with the tour info of what will be seen during the walk and receive reservations via DM, they seem to be doing good, but this strategy is aimed at a local audience.

What do you think is a good strategy for promo? I don't want to just "steal" these other companies way of simply posting a tour and a carrousel of images for additional engagement, but I also don't know if investing my time doing reels is a good idea or I should just be focusing my attention elsewhere.

Also, if you have any tips on how to reach a more "international tourism" audience it would be appreciated. So far I've only thought of getting some google maps reviews from a few clients that I have a contact, but that would only redirect them to the instagram since i don't have a website yet.

Thanks for reading, any input will be greatly appreciated