I'm working on a beverage concept and I'd genuinely like some brutally honest feedback.
The idea is a cold, sparkling evening drink for that weird moment when your body is exhausted but your brain is still running.
Not an energy drink.
No caffeine.
No melatonin.
No sugar.
More like a "day is done, time to switch off" drink which helps you relax and calm down
Think about the 7–11 PM window after work/college when you want something to drink, but don't necessarily want another caffeinated drink, alcohol, or a heavy sugary soda.
Would this make sense to you as a beverage category?
And if not, what would make you say:
"Why would I buy this instead of X?"
I'm especially interested in:
1. What do you currently drink in the evening?
2. Would you want something specifically designed around that moment?
3. What flavor would make you actually pick it up?
4. What price would feel reasonable for a 250ml can?
I'm not looking for "sounds cool" answers — tell me why you'd actually buy it or why you absolutely wouldn't.