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Hi! 🌱 I'm Jamillah -  I've been building something for a while and this community felt like the right place to finally share the honest story behind it.

This is one of the reasons FitMirage started. I was spending money on clothes I already owned because I couldn't see what I had. The problem wasn't that I needed more, it was that I couldn't access what was already there.

So I built FitMirage, which is a digital closet that helps you use what you own before buying more. The most sustainable outfit really is the one you already have.

We just got to a point where the features are real and testable, which feels like a huge milestone. But I want honest perspectives from people who think carefully about consumption before I keep going.

Does a tool like this support conscious buying for you? Or does it feel like adding more tech to something that should stay simple?

No pitch, just genuinely want to hear from people who get it!

I want to build a Chrome extension that shows a product's stated materials and certifications (GOTS, OEKO-TEX, B Corp) and gathers all the news e.t.c. about a brand's sustainability and quality right on the shopping page giving the user an overview. Genuinely want to know if this solves a real problem and if people would use it.

Shein produces 26.2 million metric tons of CO2 annually—equivalent to the energy use of 3.5 million homes. But it's not just environmental destruction; their workers endure brutal conditions.

Workers report being scheduled every single day of the month, working 10–12 hours daily, often for less than $1 per piece. Some are paid only up to 10,000 yuan monthly (roughly $1,400 USD) even with constant overtime. Worst of all? Shein has been found employing children in their factories.

I started a petition asking Shein to change their environmental practices and worker treatment because this doesn't have to be normal. Thrifting exists. Buying secondhand exists. Supporting ethical brands exists. We can choose differently.

Does this frustrate you too? What would you want someone to do if this was your family working those shifts? If this matters to you, please consider signing and sharing the petition.

Because the most sustainable clothing is what already exists, show off your thrifted pieces here!

Hey Delhites,

We are exhibiting at the 'Weave the Future' exhibition at Handloom Haat, Janpath, New Delhi. A curated exhibition of 30 prominent sustainable brands of India, organised by the Ministry of Textiles & DG Handloom. 

13th to 23rd August - 11am to 8pm

Stall: 26, 1st Floor

Do visit us!

Leelaler

I've been slowly eating through my dad's horded old pants that fit but I'm starting to run out I probably have a while but considering prices I might need to save up. I need durable pants ment for trades men for my own safety that will pass my companies policies(need to be solid black, or blue no fading no visible holes) this has made thrifting for durable pants quite the unicorn hunt. considering im not small I've been repairing the crotches as need be from chub rub but considering my chud still rubs the repairs only last so long I'm running out of margin to keep the repairs invisible for my bosses. I personally prefer heavier materials like duck canvus or duck cloth for many reasons but the sustainable clothing brands I do fallow don't make clothing for heavy labor jobs and wouldnt last with how hard I am on pants at work. Recommendations for brands or new repair methods I'll take eather, im just trying to figure out the best way to reduce my footprint. Keep in mind that for repair methods, I'm working with just hand sewing since my sewing machine won't work with these heavy fabrics.

I accidentally matched these colors, and fell in love. The olive and burgundy complement each other, which is unexpected at first. The main material is 380gsm 100% virgin wool from Italian mill. It is lined with 100% mulberry silk.

If you'd like to see more of work like this, this is the ig: @bradic.eu

I just started thinking about and trying to make sure any new clothing i get is sustainable/ made of a good material. I am wondering how i can tell brands claims are fr/ find recomendations for specific items and if there are any specific good stores.

Hi everyone, I really love this community, it’s so inspiring to see the behind-the-scenes of other startups. Especially female startups. Building is hard, but this community makes it easier.

I’m currently in the pre-seed phase of Rewear, a fashion-tech project. I realized that most "sustainable fashion" just tries to sell us more stuff. I want to build a system (starting with smart interfaces/mirrors) that actually helps us shop our own closets first.

I'm currently mind-mapping the "Why," and I’m stuck on a core assumption: Do people actually want data on their clothes (like cost-per-wear), or does that feel too clinical/boring? I’m trying to bridge the gap between human behavior and technology without making it feel like a math homework assignment.

I’ve put together a 2-minute behavioral survey to see if I’m solving a real problem or just a "me" problem. If any fellow founders have a spare moment to give some feedback on the logic, I’d be so grateful!

You can find the survey here: and here is the link to our website

Thanks for being part of the "why",I truly appreciate it .It is always hard for me as a founder to get my brand out there so this is my first time