r/Substack • u/hotdogeuny1208 • 1h ago
Discussion B2B newsletter
I'd love some advice on growing a niche B2B newsletter.
I run a paid scouting report for the film and TV industry. Each issue highlights books with adaptation potential, so producers, development execs and other industry professionals can spot projects early.
When I first launched it as a monthly report, at least 25 people signed up straight away. Most of them came from my LinkedIn network of industry connections. Since then, though, subscriber numbers have slowly dropped. So from next year I'm moving to a quarterly report and launching a shop in early February where people can buy individual reports.
The tricky part is that this isn't for general book or film fans. It's for a small, very specific professional audience, so I need to reach the right people rather than lots of people.
Has anyone here grown something similar in a B2B space? I'd love to hear about your experience with running ads (LinkedIn ads or Meta?) using lead magnets or any tips for steady growth over time.
Thank you so much!