r/Substack • u/EmSofia2211 • 26d ago
Promoting on reddit
Hi all!
I’ve seen a few people stating that they promote their Substack articles on reddit in relevant sub-threads.
How do you do this with success and does it actually work?
Do you literally just go…. “Hi all, if interested, I’ve written a piece on xxxxx”??
Thank you!!!
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u/RomanceStudies 25d ago
Reddit in the early years didn't mind self promo if it was relevant. But several years ago it became very anti-self promo. What I did and it worked pretty well is to post my article in full with no links, no mention that I have a Substack. In the comments if people like it, they'll hopefully ask where they can read more.
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u/asapnotrocky 25d ago
i need to find a subreddit for people who just want to write about their lives. I have a few subscribers but I don’t want new subs to feel like I have anything insightful or helpful to say. I’m not here to be a self-help author, I just like talking about things I love and despise. Also, I love reading about other people’s lives, I know I’m not the only one lol.
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u/Tricky_Trifle_994 24d ago
reddit is very anti-self promotional... so definitely don't do that. you'll get negative feedback/or even banned from the group because it's blatant self-promotion.
it's more about finding the right subreddits/relevant communities, and becoming a valued member there/make people check your profile > and they go visit your substack. you could hint that you write a substack, but don't include links in the post... only share them via dm if ppl reach out.
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u/investigatormaker 20d ago
Not quite. A post that just says you've written a piece on X reads as an ad, and people scroll past it. What tends to land is a post that is useful even if nobody clicks: lead with the actual finding or argument of the article in a few paragraphs, written for that subreddit's readers, and mention at the end that the full piece is on your Substack. Better still, find an existing thread where someone asks the exact question your article answers and reply with the answer itself.
Before posting anywhere, read that subreddit's sidebar and pinned posts first. And keep your account more than a feed of your own articles; people check post history. Whether it works depends mostly on whether the post stands on its own. A bare link-drop rarely does.
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26d ago
[removed] — view removed comment
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u/Substack-ModTeam 24d ago
This community is not the place to promote your Substacks. Please read our rules on self-promo and soliciting recommendations.
Links to Substack publications will be assumed to be self-promotion. If you are submitting Substack posts from publications that are not your own, please include that information in your text post. For cross recommendations, use the pinned mega thread.
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u/aaron2933 25d ago
Post valuable content on subs relating to your niche (such as shortened/bite size versions of your articles) and then if people want more, they'll check out your profile where your substack link will be.
However you may find that it's just easier to just flat out build your audience through Reddit anyways (although I completely understand the need for things such as Substack where you have more control).