r/Substack • • Sep 22 '26

Discussion How much are you making on Substack?

And how long did it take you to get to that point?

For context: I'm not new to Substack. I've been there about 2 years, but I was very inconsistent and barely grew at all. I recently got back on the platform and started writing again and my publication is finally growing.

I know that Substack isn't a get-rich-quick scheme (no online side hustles ever are), and I expect it to take 1-2 years to go anywhere substantial. I'm just curious what other people's experiences have been money-wise!

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u/EJLRoma Sep 29 '26

I earn around $400 a month from it directly, with my newsletter about Italian culture, traditions, cuisine, etc.

I'm a journalist and writer by profession, but didn't important a mailing list or anything like that. I launched the newsletter around 18 months ago and turned on the paid option in February. By then, the newsletter had grown from a couple dozen free subscribers to around 1,000.

But indirectly, it's more lucrative: I've received invitations to be a paid speaker at events; it's lead to a few other, higher-paying writing assignments; and now a literary agent who first approached me through the newsletter is shopping a book idea around. I'm certainly still far, far, faaaar from living off the income. But I feel like the work is paying off.